447. MAGNOLIA CARNIVAL Frozen Creem, 1976

ANYTIME IS CARNIVAL TIME. MAGNOLIA CARNIVAL FROZEN CREEM

By the mid 70s, Magnolia, the dominant name in fine ice cream, found itself vulnerable with the rise of new ice cream brands, most specially from Presto Ice Cream, which even had a copycat “Flavorite of the Month” line, and even earlier, Silver Bell. In 1976, a Magnolia introduced a flanker brand, MAGNOLIA CARNIVAL FROZEN CREEM.The price brand consisted of 8 star flavor attractions: Super Strawberry, Jolly Orange, Merry Mocha, Vanilla Fling, Nangka Fantasy, Mango A-Go-Go, Groovee Ube and Chocolate Fiesta. It came in gallons, half-gallons and cups. 

In the 1980s, Coney Island Scooping Stations were successfully introduced in which one can enjoy even more affordable ice cream scoops in cones, with a merry variety of flavors. Magnolia had to change its position, by introducing its own scooped ice cream flavors thru its new line “Ice Cream Internationale”, to go against Coney Island. The CARNIVAL brand was discontinued, its flavors folded into Magnolia’s new scoop brand.