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| JOLLIBEE "LOLA" TVC, PILAK Awardee 2002, by BASIC ADVERTISING |
In 2002, when the Association of Accredited Advertising Agencies of the Philippines (4 A’s) convened to vote the 25 Best TV ads over the past 50 years, one of two Jollibee ads to make it to the list of “patalastas na walang kupas” was the heartwarming “Lola” TVC . The plot involved two grandkids, conniving to treat their “Lola”—who they realized was “lagi na lang ikaw ang taya”-- to a Jollibee lunch paid for by their savings.
Touched by the act of her grateful ‘apos’, Lola sheds a
few tears, leading the elder grandchild to ask “Lola, napuwing ka?”. The
charming ad won its way to the hearts of viewers—and the creative jury—to a
well-deserved win at the PILAK Awards Night held on 31 August 2002.
WATCH THE PILAK AWARD-WINNING JOLLIBEE "LOLA" TVC HERE:
The Jollibee “Lola” ad was significant due to the rare appearance of NATY CRAME-ROGERS (b.1922/d. 2021) who portrayed the role of the doting grandmother.
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AGENCY: BASIC ADVERTISING
CD/ COPYWRITER: Boy Leuterio
ART DIRECTOR: Mario Serrano
PRODUCER: Aton Roxas
CASTER: Eric Munchua
DIRECTOR: Vitt Romero
MUSIC: Charo Unite
PRODUCTION HOUSE: Salon Films
Natividad “Naty”
Crame-Rogers,Philippine Thetaer Legend, 98 https://varsitarian.net/circle/20210225/natividad-naty-crame-rogers-philippine-theater-legend-98
Minyong Ordonez Youtube
channel, https://www.youtube.com/watch?v=RWjaj8sDU9A
4 A’s youtube channel: https://www.youtube.com/watch?v=hGA6lRJVdRg
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