435. 1994 Creative Guild Ad of the Month for July: MOTOLITE “Tawid” TVC 30s

July 1994 Winner!! MOTOLITE "Tawid" TVC by Basic/FCB

Humor is the charm of this MOTOLITE Brake Fluid TV ad that won a nod from the Creative Guild judges as the best commercial for July 1994. Blame it on the hyperbolic acting of the well-cast talents who dramatized to the max the fear of being run over by a brake-less vehicle. 

The over-the-top acting was so sit-com funny, that the models could give even present-day comedians a run for their money. The composition of the shots and the editing added to the ridiculous hilarity of the situations. The judges weren’t even looking at the production design (was there any?) or listening to the score gone haywire--they were just riveted at the paradoxical effect of the comedy happening in the face of impending tragedy. Now that’s funny!!

CREDITS

Advertiser: CC. UNSON
Product: MOTOLITE

Agency: BASIC ADVERTISING
Creative Director: BOY LEUTERIO
Copywriter: EMIL REINTAR
Art Directors: REY TOLENTINO / EGAY OLIVA
Artist: PETE CLEMENTE
Producer: PAM PAJARILLO
Caster: TESS GELLA

Production House: ELECTROMEDIA

Director: MANDY REYES
Producer: MERIE VILLAMAYOR
Cinematographer: LESLIE GARCHITORENA
Prod. Designer: GAY GUILLERMO
Post Production: VIDEOPOST
Recording Studio: HIT PRODUCTIONS
Sound.Music Composer: BRIAN CHUA