THE NAME IS MAYON! |
The
majestic MAYON Volcano is, without a doubt, the Philippines’ most
beautiful natural wonder, dubbed as the world’s perfect cone volcano. For
centuries, since historical accounts noted its first eruption in 1616, MAYON
has inspired poets, artists and writers to sing praises to its name, and to
the legendary beauty, ‘daragang magayon’ , who gave the volcano its
name.
It comes as no surprise then, that when manufacturers came out with new products, they branded them with the name “MAYON”, perhaps to stand for the perfection of the qualities their products embody.
1935 MAYON STOVE AD |
In 1930, C. Tuason and Sons produced the famous MAYON STOVE, in an attempt to market an elegant contemporary stove that nevertheless continued to use firewood. It had a tiled top (which the company also produced separately), and was known to be smokeless, economical and inexpensive—you bring one home for a Php10.00 down payment!
Another MAYON-branded product came out in 1935, this time for children’s nutrition—MAYON EVAPORATED MILK. The nourishing milk was produced by the overseas Japanese trading company, Daido Boeki Kaisha Ltd., which had an office in Manila by 1935. The can label bears the illustration of the steaming volcano—as if to suggest to mothers to serve the milk hot for their kids! Daido Boeki Kashia Ltd., still exists as the Marubeni Corp. today.
In the mid 1950s, Philippine Manufactirng Company (PMC)—and the future Procter & Gamble Philippines, launched its MAYON VEGETABLE COOKING OIL. The procuts, as claimed, is pure and clear, to bring out the natural flavor of food, without imparting the unpleasant taste of solidified fats. As such, MAYON Cooking Oil stayed in the market for quite some time till the next decade, until another cooking oil “erupted” on the scene to become its competitor—Taal.
In 1964, MAYON WRITING PADS “for all grades” were advertised in the market as the fine quality brand of pads and notebooks well-known by Filipinos everywhere—“like our famous Mayon Volcano”. The writing pads , identified by the volcano graphic, were distributed locally by Joc Trading Co.
To this
day, MAYON, as a brand name, continues to be favored by a few companies
for their products. A quick check of the Philipine marketplace yielded such current products as: MAYON Lacquer
Thinner, MAYON Cream Style Corn, MAYON Dry Peas, MAYON Bread Flour, MAYON
Brushes, and even MAYON Coal Tar. Hopfully, with a name like
MAYON, more “explosive” sales await in
their future!
Named after the active volcano in Albay province Philippines
ReplyDeleteMagay-On a legendary Filipino mythology of Bicolano ancestry the god of fire mountain in the Philippines.
ReplyDeleteMt. Mayon the active volcano in southern Philippines.
ReplyDelete