364. Sporty Fashion for Your Feet: SPARTAN FOOTWEAR, Print Ads 1960s

SPARTAN COMMANDER, THE MOST GUWAPO OF THEM ALL! 1963.

 

One of the most iconic athletic footwear brand from the 1960s-70s  is SPARTAN. It was so popular that the brand “Spartan” briefly became a generic name to refer to rubber shoes. SPARTAN was the rubber shoes of choice of many basketball teams and sports leagues, with many styles to choose from.

SPARTAN CHIRSTMAS AD, 1964

For example, there was the ‘Commander’ style, touted as “the most guwapo of them all”, with its colorful ankle patch and blue and red stripes. There was also a SPARTAN Speed Star, made for hardcourt action and agility. It eventually venture dinto other footwear like children and ladies’ shoes and sandals.

SPARTAN was made by KP Rubber Corporation located along Francisco St., in Caloocan City, but not much is known about the company. It folded up I the 1970s. The SPARTAN name is being used today as a brand for rain boots, and also by Reebok, for its line of all-terrain rubber shoes.

SOURCES:

Spartan Speed Star Ad: Pinterest.ph via Eduardo de Leon