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| UNI-CHARM WITH TCP* "PARANG WALA, KAHIT MERON", 1983 |
Sometime in the late 70s, Mondragon industries Industries was founded by Jose Antonio Gonzalez, who would become our Tourism Secretary in 1986. The company was initially engaged in the production women’s intimate fashions—from brassieres to panties and lingerie. The underwear products became instant sensations in the 80s, and became Mondragon’s flagship brand. With this success, the company forayed into other women’s products, and the result was UNI-CHARM Sanitary Napkins.
TINA REVILLA for UNI-CHARM, 1983
UNI-CHARM was specially design with TCP—for Total Comfort and Protection.It has a special absorbent multi-layer system that absorbs faster to keep you drier than ordinary pads.Plus, it was the only napkin at that time that was individually wrapped. In 1983, UNI-CHARM was launched with a campaign using the theme line: “Parang wala, Kahit meron”.
BONG DIMAYACYAC/ CITA CAPUYON for UNI-CHARM, 1984
The brand had the endorsements of 3 celebrities: Pops Fernandez (a young entertainment personality), Tina Revilla (TV host and producer), and Gloria “Bong” Dimayacyac (Miss Asia 1973). There was also a TV commercial as part of the campaign component.
POPS FERNANDEZ for UNI-CHARM, 1983
The campaign elevated awareness for UNI-CHARM and the brand enjoyed moderate success. With the diversification
of Mondragon, UNI-CHARM was dropped
from the product portfolio. Today, “Unicharm” name is owned by a Japanese firm
that makes sanitary pads and chidren’s diapers.
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