Rubberworld Philippines Inc. was once a giant shoe manufacturer of the country, maker of such iconic brands as Spartan, Kaypee, Grosby and the super popular children’s brand –MIGHTY KID, launched in the early 1980s.
To top it all, a MIGHTY KID mascot pushed the brand to greater heights, a flying superhero who appeared in commercials, appeared in events and used in merchandising displays.
So successful was the brand, that MIGHTY KID expanded its product line from shoes to trendy children’s wear. As predicted, the kiddie fashions sold very well
In 1990, Rubber World employed rising young international
singer and 1989 Junior Star Search champion Josephine “Banig” Roberto to appear in a MIGHTY KID commercial. But 4 years
after, plagued by internal turmoil that led to court cases, ceased its
operations, leading to the demise of MIGHTY KID Shoes. But children growing
up in the 80s still remember the multicolored sneakers that they wore out in
school and at play and the MIGHTY KID
mascot who kept the brand flying high for a good number of years.
MIGHTY KID KIDDIE WEAR,1984 |
SOURCES:
Gilbert commercial. Rubberworld. Mighty Kid!, uploaded by oblaxz2007, 14 March 2010: https://www.youtube.com/watch?v=moTGzDnA4zM
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