248. Ad Memoriam: EDDIE GARCIA (1929-2019) as a Celebrity Endorser

EDDIE GARCIA, at age 49,"the greatest Filipino actor of all time", 1978

The veteran actor (and former Philippine Scout) Eduardo “Eddie” Verchez Garcia ( b. 2 May 1929/d. 20 Jun 2019), had a long illustrious 7-decade career in showbiz, and was on the side, a director, producer and TV personality.

The character actor was initially known for his villainous portrayals, but through the years, these  have come to include gay, father, grandfather, superhero, kitschy and other offbeat roles.  Garcia’s last appearances before his untimely death in a filming accident were in “Hintayan ng Langit” and  “Rainbow’s Sunset” (2018).

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with EDDIE GARCIA, ca. 1985

(youtube upload: aianchan)

Later in his career, Garcia found fame starring in TV programs including Little Nanay (2015–2016) and Ang Probinsyano (2016–2019). He is the only one to be inducted in three categories in the FAMAS Hall of Fame: for Best Actor, Best Supporting Actor, and Best Director, and the only Filipino to win the Asian Film Award for Best Actor.

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with EDDIE GARCIA, ca. 1990s.

(youtube upload: Commercial Muna!)

It was only at this stage in his life that advertisers took note of his appeal and pulling power. Garcia did a few commercials, like the ones you see on this spread.  You can see why Eddie Garcia was widely revered as the "greatest Filipino actor of all time".

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with EDDIE GARCIA HERE:

(youtube upload: Benchingko/Films)

 SOURCES:

1985 Andy Player Whisky TVC feat. Eddie Garcia (Reuploaded; now WITH AUDIO), uploaded by alanchan80/

https://www.youtube.com/watch?v=WEEgIWqP1Nk

Beer Na Beer Philippine TVC "Sagot Namin", uploaded by Commercial Muna, May 12, 2017: https://www.youtube.com/watch?v=v_jqUc3ytfM

Benchingko/Films Presents: Fantastic Forks ft. Eddie Garcia, uploaded by BENCH/Jan. 24, 2017: https://www.youtube.com/watch?v=v_jqUc3ytfM