Panasonic Corporation (formerly, Matsushita) used to have
a popular brand of home appliances known as NATIONAL. It was one of the most famous brands in Asia, the
Philippines included. 1980s were the heyday years of the brand, as NATIONAL
made available to Filipinos, a wide range of domestic, industrial and personal
appliances –including the munch in-demand line of NATIONAL
Panacycle Electric Fans introduced in 1983.
The NATIONAL Panacycle
Electric Fans featured aero-pitch blades that provided more air volume for
maximum comfort and quiet. There are 5-way oscillations to choose from, for
spreading cool air evenly around the room. NATIONAL
Panacycle Electric Fans models
included Stand Fan, Living Fan, Desk
Fan, Box Fan, and Wall Fan.
NATIONAL Panacycle
Fans were extensively advertised and the launch ads featured the hot
singing group The Apolinario Mabini Hiking Society, later popularly known as APO Hiking Society, or simply APO
(named after the hero, Apolinario Mabini). The group was composed of Ateneo
High students Jim Paredes, Boboy Garovillo, and Danny Javier, who joined the
group during their college years. APO
first made waves in a 1973 concert held at the Meralco Theater where they
became the talk of the campus circuit with their music and witty humor.
The APO Hiking
Society first gained recognition in 1973 when they gave a farewell concert
at the Meralco Theater in Pasig City, Metro Manila, Philippines. Just out of
college, the group was the talk of the Ateneo de Manila University and
adjoining campuses for their music and humor.
Five years later, they placed 2nd in the Metro Pop Song
Festival with the song “Ewan’, by Louie Ocampo which became a hit for them. At
their peak, they had their own noontime Sunday show "Sa Linggo nAPO
Sila", which catapulted APO to national stardom. They cut over 22 records
with such hits as “Handog ng Pilipino sa
Mundo” (1986) recorded by 15 artists during the People Power Revolution in
1986. They were the first group to perform in Carnegie Hall, and were much in
demand in international shows as purveyors of Original Pilipino Music.
As positive role models to the youth, the APO Hiking Society began appearing in commercials and these NATIONAL Panacycle Fan ads were one of their earliest endorsements (their biggest would be for San Miguel Beer).
Retired as a group in late 2009, the members continue to
be active in their chosen fields. Only Buboy Garovillo remained in showbiz,
with acting roles movies and tele-novelas. Entrepreneur Danny Javier is retired from singing and
recetly overcame a serious kidney disease and
is settled in Cagayan de Oro; he also owns Pidro: Ang Saplot Ng Bayan T-shirts. Jim Paredes forayed into
advertising, then moved to Australia, but came back to the country to work as
columnist and a tireless activist.
As to the fate of the NATIONAL brand, it was phased out in Asia gradually beginning in
2004. The products NATIONAL bannered
were unified and re-branded as Panasonic. Home appliances retained the name NATIONAL until September 2008, and
today all products are marketed under the "Panasonic" brand.
Sir, was this National's answer to 3D Rota Aire?
ReplyDeleteThat`s National Panacycle Fan That Also Rivals Other Box Fans Made By Different Appliance Manufacturers In the philippines.
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ReplyDeleteHi Do you still have this electric fan
ReplyDeleteMitsubishi electric fan is the best in the world.
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