154. Is That Who I think She Is? CARMI MARTIN for FLAIR SHAMPOO, 1979

MY FLAIR LADY.16 yr. old Carmi Martin as an unknown ad model.

Carmita “Carmi” Martin, (b. 7 Aug. 1963) entered showbiz through the modeling route. Before she made a splash in a Dolphy movie,  Carmi was auditioning for modeling jobs, and one of her early ads was for FLAIR Shampoo, a product of Cromwell Commercial Co., which used to manufacture the highly popular  Glo-Co brand of cosmetic and personal products in the 1950s.

FLAIR Shampoo was available in 3 variants—Lanolin Glow for normal hair, Protein Rich for dry and damaged hair, and Lemon Fresh for oil hair. Carmi was just 16 when she appeared as the anonymous model for FLAIR Shampoo, which proved to be a short-lived brand.

For Carmi, however, her rise to stardom was just about to start. In fact, just a year after, she was cast in the blockbuster movie, “Dolphy’s Angels” , along with Liz Alindogan, Anna Marie Gutierrez and Yehlen Catral. More movies with the Comedy King followe after: “Stariray”, “The Quick Brown Fox”, “John En Marsha”, “Dancing Master”, “Dino Dinero”, and Dobol Trobol (her last movie with Dolphy, 2008).

Carmi also was to become the leading lady of action stars--Fernando Poe, Jr., Lito Lapid, to name a few. Her comedic talents showed when she was paired with Chiquito, Jimmy Santos, Redford White, and the popular triumvirate Tito Sotto, Vic Sotto, and Joey de Leon

By the mid 1980s, Carmi was a top sexy star, starring in hit TV series like Chicks to Chicks (1984), That’s Entertainment (1987) and hosting her own show with Roderick Paulate, “Tonight with Dick and Carmi” (1988-91). She went on to make notable films such as “Cain At Abel”, “Bagong Hari”, “Bayan Ko: Kapit Sa Patalim”, “Hot Property” and her comedy hit “Working Girls”.

Of course, as a certified star, Carmi’s modeling services were now eagerly sought by more high-profile, and better-known brands. At the height of her career, she bagged a plum  endorsement deal sought-after by many commercial  celebrities—Carmi was chosen to be the WHITE CASTLE Whiskey Girl.

SOURCES:
wikipedia: https://en.wikipedia.org/wiki/Carmi_Martin
Photo: pep.ph: https://www.pep.ph/lifestyle/photos/9673/would-you-believe-these-stars-are-in-their-50s