The film, “The Last Emperor”, was making waves in Hollywood
in 1987 when Pacifica Publicity Bureau produced a memorable KNORR REAL CHINESE SOUP commercial with lush imageries inspired by the said movie, which the agency entitled "Kowloon"
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| KNORR SOUP, with Richard Tan. Print Ad, 1987 |
Knorr Chinese Soups, with their one of a kind flavor-- captured the authentic taste of the real thing—with just the addition of one egg! The product was The commercial this came alive with a jingle-based commercial that came across as genuinely Chinese.
There was a character who looked suspiciously like PuYi (the last emperor) garbed in similar costume
mouthing a memorable line, “GoodAh!”, a court attendant with a high-pitched
voice (a eunuch?) and a pleasant singing presentor who cracks an egg on the
head of an attendant who sounds like a high pitch court eunuch.
Then, there's a Westernized Oriental in the person of singer Richard Tan (before he added an extra “n” to his name), who looked dapper in a tuxedo.
Then, there's a Westernized Oriental in the person of singer Richard Tan (before he added an extra “n” to his name), who looked dapper in a tuxedo.
LISTEN TO THE ORIGINAL
KNORR CHINESE SOUP JINGLE HERE:
Source: aianchan, uploaded 19 Sep. 2017
Source: aianchan, uploaded 19 Sep. 2017
A 30-second version waslater created to ride on the momentum of the ad's popularity, entitled "Last Emperor", minus Richard Tan.
WATCH THE KNORR CHINESE SOUP
TVC 30s(2nd version "Last Emperor") here:
Uploaded by MultiJLambo, 5 Mar. 2012
Uploaded by MultiJLambo, 5 Mar. 2012
The popular Knorr
Chinese Soup (“Kowloon”) commercial, with the Crab and Corn flavor as lead
variant, was directed by well-known director, Boldy Tapales. It was voted by
members of the Creative Guild of the Philippines as the best as the top ad for
December, and by the year’s end, competed against an array of monthly
finalists—including favorites, won by the sleek, technically-produced TVC of
Shell Brake Fluid.
CREDITS
AGENCY: PACIFICA PUBLICITY BUREAU
CREATIVE HEAD: Joy Cortez
ART DIRECTOR: Danny Arada / COPYWRITER: Carmille Agana
ACCOUNT: Anna Domingo
PRODUCTION HOUSE: Electromedia
PRODUCTION HOUSE: Electromedia
DIRECTOR: Boldy Tapales / ASST. DIRECTOR: Mae Paner
CLIENT: California Manufacturing Corp.
Sources:
1987 Creative Guild Ad of the Year Program
de la Torre, Visitacion. History of Advertising in the Philipiines, Torre Publishing. Manila.
youtube, 1988 Knorr Chinese Soup featuting Ruchard Tan,https://www.youtube.com/watch?v=XujASMlQqmA, Uploaded by aianchan, 19 Sep. 2017.
youtube, Knrr Real Chinese Soup,https://www.youtube.com/watch?v=7hDs3FkFdw4, uploaded by MultiJLambo, 5 March 2012.
youtube, 1988 Knorr Chinese Soup featuting Ruchard Tan,https://www.youtube.com/watch?v=XujASMlQqmA, Uploaded by aianchan, 19 Sep. 2017.
youtube, Knrr Real Chinese Soup,https://www.youtube.com/watch?v=7hDs3FkFdw4, uploaded by MultiJLambo, 5 March 2012.
Not until today when View on the 3rd (Jojo Balion) finally uploaded the "Kowloon" commercial on his FB page.
ReplyDeleteStill waiting for a YouTube reuploaded video.
Sir Alex, This is the Kowloon ad that was re-uploaded by Aianchan. Thanks. https://www.youtube.com/watch?v=XujASMlQqmA
ReplyDeleteThanks for the notices of the updates, The article has been updated with proper citations to the video sources.
ReplyDeletebut there was a first knorr real chinese soup tvc that was made, shot in RS in parañaque. that was the launch tvc
ReplyDeleteThis is all about the winning Knorr ad of the month.
ReplyDeleteThis is still NOT the first/original Knorr Real Chinese soup commercial. We (ie our team in Pacifica where I was the account executive then) launched the campaign sometime 1986 I think.
ReplyDeleteWhat was the sequence of the first Knorr Real Chinese Soup TVC?
Delete