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| A PREMIUM XMAS BELEN--FREE FROM PURICO! 1953 |
PURICO was the very first product manufactured by Philippine Manufacturing Company (PMC), which was later bought by Procter & Gamble. Purico , a cooking-frying-baking lard, came out in 1919 and was promoted extensively though field marketing, advertising and sales promotions. For Christmas 1953, Purico offered a full-color 3-dimensional cardboard Belen (nativity scene) that one can have by presenting a boxtop flap plus 10 centavos. The pop-out belen set features cut-out figures and scenery-- "amazingly lifelike!", as the ad proclaimed.
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| SPARKLING XMAS TREE, FREE FROM PURICO. 1955. |
In 1955, Purico launched another Christmas giveaway promo--this time a sparkling Christmas Tree offer--for just 1 Purico boxtop plus--25 centavos! (over 100% increase from their 1953 promo!). The cardboard Christmas Tree stands 12 inches and comes with 20 shiny ornaments. Like the Belen, the premium is available only by mail.
Merry Christmas, from Purico!
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