Zamboanga-born EDDIE RODRIGUEZ (real name Luis
Clemente Enriquez, b. 23 Aug. 1932 / d. 12 Oct. 2001), was one of the more
notable “drama kings” popular in the ‘60s and ‘70s.
He actually started in action movie before making a shift to drama that saw him being paired in films with plots revolving around love triangles. He was often paired with Marlene Dauden—the Sofia Loren of Philippine movies, and the well-regarded and multi-awarded Lolita Rodriguez.
Their films were hugely popular in the 60s with fans who favored more mature, dramas and romances over lightweight teen-oriented films. Some of his hit films include: Kundiman ng Lahi (1959), Sapagkat Kami ay Tao Lamang (1963, for which he won the FAMAS Best Actor award) , Bakit Ako Pa? (1970), , Nakakahiya Part 1 and 2 (1975). , Luluhod ang mga Tala (1984), Kapag Puso Ay Sinugatan (1985).
Rodriguez made a belated endorsement for BLEND 45,
the hugely successful instant coffee brand of Commonwealth Foods Corp. (CFC).
It was part of a celebrity driven-campaign launched in the 1980s by the
company, which included more established talents like Boots Anson and Pete
Roa, and movie icon Susan Roces.
By then, Rodriguez had become a successful director, with films like Kasalanan Kaya? (1968), Kapantay ay Langit (1970), Babae, Ikaw ang Dahilan (1972), Ex-Wife (1980). He would direct Sharon Cuneta in the mega-blockbuster Maging Sino Ka Man with Robin Padilla. With his credibility and authority, he was the perfect model for BLEND 45, with testimonial-type ads that proclaim his enjoyment of the coffee brand’s “rich flavor and aroma”.
Rodriguez, with former wife actress Liza Moreno, also founded Virgo Films, so, as director and actor, he managed to work with practically the cream of Philippine cinema-- from Gloria Romero, Nida Blanca, Charito Solis, Amalia Fuentes, Vilma Santos and Nora Aunor.
Rodriguez was married to Araceli Hernandez and
bore 3 children. The fine actor and director, who has had a history of bad
health including lung cancer, died of a heart attack on 12 Oct. 2001.
SOURCE:
Eddie Rodriguez, Wikipedia
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