Saturday, March 16, 2024

466. “GEE, YOUR HAIR SMELLS TERRIFIC”, Print Ad, 1989-90

" GEE YOUR HAIR SMELLS TERRIFIC" Product Ad, 1989-90

The popular shampoo that uses an effusively kilometric sentence as its brand name---"GEE YOUR HAIR TERRIFIC”—was sold in the Philippines in the late 1980s in very mod  plastic bottles that came in bold primary colors—red, yellow and blue. The shampoo brand was manufactured by Andrew Jergens Co, in the 70s. I only reached the Philippines a decade later, after a successful run in the U.S. Jergen’s lincesed the shampoo’s formulation to Vibelle Manufacturing Corp. in Malabon, which also markets Caronia and Bioré, both cosmetic brands. Which is why, even with the death of he brand in the U.S. it was still around in the early 1990s

 WATCH THE U.S. "GEE YOUR HAIR SMELLS TERRIFIC" 1976 TVC HERE:

The product is now defunct, but during its shortlived appearance on market shelves in the Philippines, "GEE YOUR HAIR TERRIFIC” was advertised in full color magazine ads using plain product shots that were unimagitive and not at all-- well, terrific. On  TV, a U.S.-produced ad was briefly aired. The novelty of the brand name made it popular with the youth market back in its time, and was referenced in sitcom scripts, quoted in stand-up comic acts and used in everyday jargon.

SOURCE:

"Gee, Your Hair Smells Terrific" Shampoo commercial from 1976, https://www.youtube.com/watch?v=fBH1p4O8CGo,uploaded by Video Store 64 , 2023.


1 comment:

  1. In favor of Head & Shoulders Old Spice body shampoo & others.

    ReplyDelete