433. Best in Ad Direction, 1994 Creative Guild AOY, CINDERELLA DEPT. STORE, "Clothes to You"

At the 1994 Creative Guild Ad of the Year, Craftsmanship Awards for Print Ads were given for Photography and Art Direction . At the event held on 6 April 1995, Louie’s Cinema, Mile Long Makati, Manila, Cinderella’s “Clothes to You” print ad won for Best Art Direction-- a stunning white space ad showing two intertwined hangers to form a heart, supported by a reworked copy based on the song “Close to You”.  Simple, single visual ads like this, became a trademark for a new powerhouse agency known as Jimenez/D’Arcy, Masius, Benton & Bowles (or Jimenez/ DMB&B), founded by the late advertising maverick couple, Ramon “MonJ” and Annabelle “Abby” Jimenez. 

 CREDITS:

AGENCY: JIMENEZ/ DMB&B

ART DIRECTOR: DON SEVILLA III

ADVERTISER: CINDERELLA MARKETING CORP.

PRODUCT: CINDERELLA DEPARTMENT STORES