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| DIPLOMAT, SECRETARY OF FOREIGN AFFAIRS CARLOS P. ROMULO |
Two years into Martial Law, a nationalistic campaign
launched by the government-controlled Department of Public Information and the
Mabuhay ang Pilipino Movement. The movement was launched on 20 On November
1972, which summoned the energy of Filipinos anew to the cause of democratic
revolution.
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| WORLD BOXING CHAMPIONS, BEN VILLAFLOR & FLASH ELORDE |
The PAGASA battlecry encouraged Filipinos to patronize and
buy Philippine-made products, and as such, the communication program was
supported by Filipino-owned enterprises like Destileria Limtuaco, CFC
Corporation, Cosmos Bottling, La Tondeña, La Suerte Cigars, M.Y. San, Rustan’s
and Philippine Rabbit Bus Co.
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| WORLD FAMOUS BAYANIHAN DANCE TROUPE |
A series of print ads were meant to instill a sense of pride
for the accomplishment of a number of Filipinos from different fields:
government, entertainment, performance arts, sports, and even pageantry.
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| PILITA CORRALES, WORLD-CLASS SINGER |
On this spread is the PAGASA Print Ad series, that flouted
the proposition: "Pilipino…Maipagmamalaki Kahit Saan” (Filipino…A Source of
Pride, Everywhere”. The campaign came alive with carefully-selected
personalities and their global acclaims.
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| MISSES UNIVERSE GLORIA DIAZ & MARGARITA MORAN |
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