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| DIPLOMAT, SECRETARY OF FOREIGN AFFAIRS CARLOS P. ROMULO |
Two years into Martial Law, a nationalistic campaign launched by the government-controlled Department of Public Information and the Mabuhay ang Pilipino Movement. The movement was launched on 20 On November 1972, which summoned the energy of Filipinos anew to the cause of democratic revolution.
WORLD BOXING CHAMPIONS, BEN VILLAFLOR & FLASH ELORDE
The PAGASA battlecry encouraged Filipinos to patronize and buy Philippine-made products, and as such, the communication program was supported by Filipino-owned enterprises like Destileria Limtuaco, CFC Corporation, Cosmos Bottling, La Tondeña, La Suerte Cigars, M.Y. San, Rustan’s and Philippine Rabbit Bus Co.
WORLD FAMOUS BAYANIHAN DANCE TROUPE
A series of print ads were meant to instill a sense of pride for the accomplishment of a number of Filipinos from different fields: government, entertainment, performance arts, sports, and even pageantry.
PILITA CORRALES, WORLD-CLASS SINGER
On this spread is the PAGASA Print Ad series, that flouted
the proposition: "Pilipino…Maipagmamalaki Kahit Saan” (Filipino…A Source of
Pride, Everywhere”. The campaign came alive with carefully-selected
personalities and their global acclaims.
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| MISSES UNIVERSE GLORIA DIAZ & MARGARITA MORAN |
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