NEW, IMPROVED SUNNY ORANGE DRINK, 1984 print ad |
SUNNY ORANGE juice
drink concentrate was introduced in
the early 1980s, and everything about it appeared wrong—it came in nondescript
bottles that reminded one of chemical bottles in beauty salons.
We don’t even
know the manufacturer, as its early ads did not carry the maker’s name. Its
paper label seemed like it was designed by an amateur artist, and the orange
color of the juice drink was too bright orange-y to be real. But it was so
cheap, and apparently tasted okay (“sweet na sweet”)—so for one brief shining
moment in the 80s decade, SUNNY ORANGE
had its time.
The product seemed to have enough resources for it to be
plugged live in the shows of Master Showman German Moreno who featured unknown,
but promising talents. But it was the jingle that ingrained SUNNY ORANGE into our national consciousness, inspite of and
despite of its bad lyrics, bad singing, bad phrasing, and bad recording.
The
melody was so simple, even a child can pick it up and sing it in minutes. Then,
there was the homespun quality to the way the jingle was sung, complete with
the singer’s bad diction (she seemed to have overdubbed the harmony as well to
save on cost).
LISTEN TO SUNNY ORANGE JINGLE HERE:
SUNNY ORANGE DRINK
is long gone, and only the jingle’s tune remains in the memories of Filipino TV
viewers who grew up in the 80s, remembered in the same breadth as “YC Bikini
Brief” and “Seiko Wallet”. To rephrase a famous line: Good melody or bad melody---it still is
publicity!
SOURCE:
Sunny Orange – With Lyrics, uploaded by art carr, published
Aug. 22, 2010.
Sunnt Orange's rival in the 90s was Ri-chee's orange juice.
ReplyDeleteI mean Sunny Orange.
DeleteI did a trademark search on the Sunny Orange brand and it led me to a certain Felixberto Chankian:
ReplyDeletehttps://www3.wipo.int/branddb/ph/en/showData.jsp?ID=PHTM.41994091076
Another trademark entry mentions Foodworld Manufacturing Corporation, which previously had a row with Nestle due to them releasing "Yes Cafe" from what I've gathered:
https://www3.wipo.int/branddb/ph/en/showData.jsp?ID=PHTM.41993091458