Marvel is a detergent powder brand developed by Philippine Detergent Products, introduced sometime in 1967. Its claim to fame is that Marvel “cleans like magic”, allowing the housewife more time to relax.
The introductory campaign was created around the slogan “Relax Lang, Basta Marvel”, in a TVC starring the late comedienne Elizabeth Ramsey and Nida Blanca.
From “Relax Lang” to “Ay, Mali!” –Marvel advertising keeps adding colorful phrases to the language of the man on the street. The “Ay, Mali” slogan has been directly responsible for the birth of a new television sitcom.
Another catchy, jingle-based TV was launched in the early 70s with “Basta Marvel, damit ay Marvelin!”, starring Moody Diaz, who portrayed Aling Otik in the popular sitcom, Tisoy.
AGENCY: Atlas Marketing Promotions & Marketing Corp.
ADVERTISER: Philippine Detergent Products