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| HAVE A BLAST COOKING WITH TAAL & MAYON!! |
One of the more common ways to brand new products is to name
them after places, whether these are places of their origins or not --like Baguio
Oil, Manila Beer, Pampanga’s Best. Two of the more interesting brand names for cooking oils are TAAL and MAYON,
especially in light of what is happening with the 2 active volcanoes today.
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| EARLY MAYON PRINT AD, 1957 |
In the 1950s, shortening— hydrogenated vegetable oils in
solid form like Purico---were the most widely used products for cooking. That
is, until liquid cooking oils were introduced in the market and slowly gained
popular acceptance in the same decade.
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| MAYON, THE LIQUID SHORTENING, Print Ad 1959 |
MAYON of
Philippine Manufacturing Co. is one such cooking oil that positioned itself as “the
liquid shortening”. Named after the world’s perfect cone—MAYON Volcano--the marketers felt no need to use the image of the
famed volcano for the product packaging. They, perhaps, believed that the name MAYON was well-known enough.
 |
| MAYON LIQUID MANTECA, Print Ad, 1960 |
Since MAYON was
a liquid shortening, it does not
solidify (sebo) fast, so “you taste the
food, not the shortening”. MAYON Cooking Oil was also a
money-saving product for cooking, sautéing, baking and frying, a pint of the
product can cook up to 100 meals for the family. MAYON Cooking Oil was
available in the market for over a decade since its launch in 1956.
 |
| TAAL COCONUT COOKING OIL, surrent product packages. |
A newer product is TAAL
Coconut Cooking Oil, made in the 1970s by Malabon Soap and Oil Industrial Co., It was a family-owned enterprise headed
by 2-time Olympian shooter, Mariano “Tom” Ong, the same company that made
Spring Cooking Oil, Puro, Vista and Freeto.
The inspiration of the name—TAAL Volcano—appears as a graphic image on the front panel of the
packaging. The price brand also is available in bottles. The product is still
in the market today, in the company’s Malabon plant, now managed by Ong’s son,
Nathaniel “Tac” Padilla, a multi SEA Games medallist.in shooting, after his
father’s demise in 2016.
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| MAYON COOKING OIL, Print Ad 1965 |
Though launched in different decades and generations,
these 2 cooking oil products share a similar brand history—that of being named
after 2 restive volcanoes that are making news to this day. For the makers of TAAL and MAYON though, it is their hope that their products deliver only
best to your family’s table—food bursting with bombastic flavor!
SOURCE:
TAAL COOKING OIL PHOTO: Malabon Soap and Oil
Industrial Co., FB Page
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