CAMIA COOKING OIL, New "No Spill" Pouring Spout, 1957 Ad. |
CAMIA institutional size can, 1970s |
Cooking shortening, oils and lards were household
essentials in every Filipino home, so it is no surprise that many products
crowded the market. P&G-Philippine manufacturing Co. (PMC)’s Purico, was of
course, the established shortening brand after the War, but it also had Victor
Manteca Vegetal and Venus in the 50s and
60s. Not to be outdone, its rival Philippine Refining Co., (PRC) had its
Whiteband brand. Like PMC, PRC was into
the development of coconut oil-based products.
Since PMC’s Purico’s leadership seemed unshakeable, PRC
looked into the arena of liquid cooking
oils where only a few players where like Planta, Mayon and Baguio Oil. Towards the end
of the 1950s, PRC began advertising its CAMIA
Cooking Oil, a vegetable-based product that came in cans.
The name CAMIA,
came from a specie of tuberous garden plants that bore white fragrant flowers,
sometime called “butterfly flower”, for the shape of their blooms, or white
ginger plant. Common in the Philippines, the white kamia flower stood for purity, and became a fitting brand name for
its pure vegetable oil product.
Savor the Full Food Flavor! CAMIA OIL, Relaunch Ad, 1966 |
Surprisingly though, the first cans did not bear any
picture of the CAMIA flower; only in
1960 that the cans sported the familiar white bloom on the front panel.
"Camia Cooking Oil, na walang lasang langis!"
ReplyDeleteRemember that tagline/slogan, Sir?
Baguio cooking oil is the best vegetable oil in the Philippines.
Delete