Tuesday, March 29, 2016

52. Creative Guild’s 1994 TV Ad of the Year: AYALA CENTER, “WATERS”


Creative Guild’s 1994 TV Ad of the Year: AYALA CENTER, “WATERS”
Ace-Saacthi and Saatchi Advertising 

The Creative Guild of the Philippines turned 10 in 1994, so a big awards night was planned for its annual advertising awards. “Isa Munang Patalastas” was the theme of the much-anticipated event, held on 6 April 1995 at the Louie’s Cinema at Mile Long, in Makati.

 All eyes were focused on the Creative Guild monthly winners—Kubota “Kaibigan”, “Voices/Dances/ Strings”,Cinderella “Kaleidoscope” (Hemisphere Leo Burnett), Standard Fan “Baras”, BancNet “Kabuli”, Motolite “Tawid”, Imperial Soap “Prince” (Basic Advertising), Del Monte “AKK”,Sprite “Thought for Food”, McCann-Erickson “Santo” (McCann-Erickson), Ben Gay “Long-Lasting” (Jimenez/DMB&B). Purefoods “KC” (Lintas:Manila), Ayala Center “Waters”, Swift “Mighty Meaty” (Ace-Saatchi & Saatchi) and Kraft Chiz Whiz “Famas” (JWT).

When all the votes were cast, it was the stylish and beautifully-crafted commercial of the newly-developed Ayala Center that came out the clear winner, from Ace-Saatchi and Saatchi.

WATCH AYALA LAND'S "Waters" here:

The commercial—which had many versions-- was a virtual eye candy, featuring a lush collage of lifestyle images exquisitely photographed and presented to the bossa beat of Sergio Mendez’ “Waters of March” . It became the benchmark  for achieving the slick, premium look of high-end commercials, with high-tech cinematic effects and editing.The TV Ad of the Year for 1994 went on to win more accolades at the 13th Philippine Advertising Congress. 

 CREDITS: 
ADVERTISER:           Ayala Land, Inc. 
AGENCY:                   Ace/ Saatchi & Saatchi 
CREATIVE DIRECTOR: Melvin Mangada 
CONCEPT TEAM:    Tanke Tankeko /David Ferrer 
ECD:                          Jaime F. Santiago 
PRODUCER:            Aldrin Galang 
CINEMATOGRAPHER: Rody Lacap 
DIRECTOR:             Dante Datu 
PRODUCTION HOUSE: Filmex

4 comments:

  1. Aside from this TV commercial, where can I get a copy of the rest of the TV, radio, and/or print commercials that were nominees in this Creative Guild of the Philippines' annual awards (as mentioned in this article)? I never saw them before.

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  2. I believe the ad agencies mentioned keep their own archives.

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  3. By the way, the "1994 TV Ad of the Year" winner also had her companion: Purefoods Tender Juicy Hotdog's "KC," by Lintas Manila. Of course, it was the one had that popular tagline, "Goodbye Carlo!"

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    Replies
    1. In other words, both tied. For me, those two TV commercials are really 1994's best TV commercials.

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