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JAMES FLORES, KIKO GALURA AND SHAINA LUNA,
the gifted prodigies featured in the 1995 Promil TVC that engaged millions of
viewers with their precociousness and knowledge beyond their years:
PIX: Philippine Daily Inquirer Lifestyle |
In the 1995, one of the leading pre-school milk formulas of
Wyeth Philippines—PROMIL—was launched using gifted children to illustrate the
supportive benefits of a nutritious milk. Three child prodigies were chosen to
appear in the commercial: Kiko Galura,
James Flores and Shaira Luna.
WATCH THE 1995 PROMIL 'TRIO' TVC
No more than 8 years old when the commercials were produced,
the three kids each had a vignette that showed them at their exceptional best: Kiko
reciting a poem in profound Filipino, James discussing the movements of the
planets in the solar system, and little Shaira explaining aspects of the human
anatomy.
Two decades after the memorable “Trio” commercial was
launched and sold millions of Promil cans. Kiko, Shaira and James recently
surfaced for a special Promil reunion that gave us great follow-up stories of
their lives as adults. The Promil Kids continue to live up to their names as
exceptionally gifted individuals who have found varying success in their chosen
careers.
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| FRANCISCO "KIKO" GALURA, the poet in the Promil commercial, is now a publisher of books and literary works, after a stint with an ad agency. PIX: Philippine Daily Inquirer, Lifestyle |
Kiko Galura remained true to his portrayal of a literary
savant by finishing his communication course and becoming an advertising
creative. Later, he joined the publishing industry and is now an accomplished
publisher of poetry books, stories, essays and other literary works.
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| JAMES FLORES, the astronomy expert in the Promil commercial is working hisway to earning a master in clinical psychology degree. He moonlights as a music teacher and espouses and advocacy for gifted children like himself. PIX:Philippine daily Inquirer, Lifestyle |
James Flores, now 26, earned a Psychology degree and is now
pursuing his master in clinical psychology, which he hopes to put in good use
to help gifted children hone their talents and skills. On the side, he also
teaches music.
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| SHAIRA LUNA, who discoursed on the human anatomy in the Promil ad is now a sought-after fashion photographer for various lifestyle publications. PIX: Philippine daily Inquirer, Lifestyle |
Shaira Luna, now 28, parlayed his photography hobby into a
successful career in fashion photography, a field where she is much sought
after. Her stylish photographs have graced the glossy pages of premiere
lifestyle magazines of the country.
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| KIKO, SHAIRA and JAMES, the Promil Kids, reunited. |
The trio formerly known as Promil Kids whose achievements
were celebrated in that commercial of twenty years ago, have certainly lived up to expectations,
“inspiring a new generation of giftedness”.
Nowell Trinidad, https://www.youtube.com/watch?v=LF6QjNV54_A
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