Sunday, November 1, 2015

15. Where To Keep Body and Soul Forever: MANILA MEMORIAL PARK ADS


Today, being All Souls Day, we take a look at some of the early 1965 ads of Manila Memorial Park, the largest and the pioneer memorial park development in the Philippines. Its selling point is the concept of  "perpetual care' --which means you will never need to worry about the maintenance of your family plots.


Located in Paranaque, the park comes with manicured lawns, lakes and fountains that are "perpetually cared for, every day of the year," thus providing the perfect resting place for dearly departed loved ones. That promise comes alive in these two ads that ensure lasting family tigethermess amidst all of nature's beauty. There is forever, after all. 

2 comments:

  1. Meron din silang (Manila Memorial Park) TV commercials na esklusibo lang, kasabay ng iba pang brand ng Yuchengco Group of Companies katulad ng Holy Cross Memorial Park at Malayan Insurance kapag commercial break ng "Aawitan Kita".

    May iba't-ibang klase, may 15-second at mayroon ding 30-second TV ad spot noong late 1990's nung nasa GMA-7 pa tuwing lunes ng madaling araw. Pero ang mas naalala ko yung 30-second TV commercial na inere bandang early 2000 hanggang 2007 (nalipat na sa ABC-5 ang broadcast ng "Aawitan Kita" mula 2005).

    Sa pagkaala-ala ko, eto ang sequential scenes ng huling 30-second TV commercial ng Manila Memorial Park:
    1. (BGM-melody) Ibinuhat ng babae ang kanyang sanggol mula sa crib
    2. Namasyal sila kasama ng kanyang asawa sa parke
    - FOREGROUND-May matandang mag-asawa na namamasyal din
    3. Patuloy ang pamamasyal ng mag-asawa
    - FOREGROUND-Isang matandang lalaki na nagbabasa ng Bibliya
    - BACKGROUND-Napatigil sila at binanggit ng babae sa kanyang asawa na "Nami-miss ko na si dad."
    4. Sumunod na scene as nasa puntod na sila
    - (BGM-Lyric "I love you, I miss you...") Binanggit ng babae sa puntod ng kanyang tatay na nagpapakilala sa kanyang anak "Dad, this is Joseph."
    - (BGM-Lyric "Thinking of you,...") Nag-tinginan ang mag-asawa na masayang nakangiti, pagkatapos ay tumigin sila sa langit
    - (BGM-Lyric "Thinking of you.") Nagsi-liparan ang mga kalapati sa kalangitan.
    4. Still frame
    - BACKGROUND-cemetery ground at nasa bandang kaliwa makikita sa frame ang Meditation Tower
    - FOREGROUND-2nd to the bottom ay makikita ang caption na "MANILA MEMORIAL PARK"; may linya sa ilalim at ang bottom caption ay nakasaad ang mga branches gaya ng "Sucat · Holycross · Dasmariñas · Bulacan · Cebu · Davao"

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  2. The Onrubia sisters were from UP High nit MaryKnoll

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