484. 1960s LAUNDRY SOAPS THAT BECAME WASHED-UP BRANDS

Four laundry detergent brands from the 1960s decade no longer with us. For one brief, shining moment, FAS, GLOW, SUNLIGHT and MARVEL had promising benefits that soon got washed away, for reasons we do could only assume as poor sales due to marketing, promotion, product or company issues.

1960 SUNLIGHT Print Ad

SUNLIGHT, introduced in 1960, was Lever Bros. brand that was created back in 1884, the world’s first packaged product. Despite being touted as “the world’s largest selling household soap”, it did not catch on with the public”.

FAS, 1966 Print Ad

FAS, with “the fastest cleaning power” was a product of Philippine Detergent Products introduced in 1966, but was killed when their other brand “Marvel” made greater strides in the market, so resources were put behind that brand instead.

 

GLOW, 1965 Print Ad

GLOW “Fights Stubborn Dirt” was the very first laundry product manufactured and launched by Peerless Products Manufacturing Corp. (est. 1963). It did not last long in the market dominated by Tide and Breeze. The company had their biggest success in 1977 when it launched “Champion” detergent, which continues to be a pillar of laundry care products for the company,

MARVEL, ca. 1967 Print Ad

MARVEL , a brand of Philippine Detergent Products introduced in 1967 had better success as it was pushed with TV commercials and print ads (“Relax Lang” campaign)  that saw it thru the early 1970s, before it fizzled out.