422. MAGGI RICH MAMI NOODLES, "Nursery Rhyme" Campaign, 1989

MAGGI RICH MAMI NOODLES "Woman in a Shoe" PRINT AD, 1989

By the late 1980s, MAGGI RICH MAMI NOODLES was already an established instant noodle brand from Nestlé. It was supported by annual advertising campaigns developed by Ace-Saatchi & Saatchi Advertising.

 One such notable tri-media campaign was inspired by a nursery rhyme “Old Woman Who Lived in a Shoe”, that originally talked about an old mother’s dilemma over her many children.

WATCH THE MAGGI RCH MAMI NOODLES "Nursery Rhyme" TVC HERE:

Source: Youtube Video uploaded by AlanChan80 

The popular Mother Goose rhyme was given a new spin, in which the many versions of MAGGI RICH MAMI NOODLES were presented as the perfect answers to satisfying a large brood. The copy retained the rhyme format, but rewritten this way:

“There was a woman who lived in a shoe 

She had so many children, and she knew what to do

She gave them some MAGGI RICH MAMI NOODLES

Rich delicious noodles, in rich flavorful soup

Steaming hit and hearty, to the delight of the whole group

“Tasty Chicken!” “Real Beefy!”

“Zesty Chicken Asado!” “Spicy Curry!”

“Mmm, love ‘em, mom!”, they said,

And she kissed them all soundly, and sent them to bed".

The sales promotion component of this campaign was a giveaway activity book, MAGGI RICH MAMI NOODLES Nursery Rhyme Games, that contained coloring pages, dot-to-dot, puzzles and games.

CREDITS:

Advertiser: Nestlé MAGGI

Agency: Ace-Saatchi & Saatchi Advertising

Creative Director: Cid V. Reyes

Copywriter: Isabel Beltran / Art Director: Bingo Bautista

SOURCES

1990 MAGGI RICH MAMI NOODLES,https://www.youtube.com/watch?v=fv0FjucrFG0

uploaded by 莢豌豆本舗, 2018. uploaded by The Real AianChan80, Jan. 10, 2018

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