384. Before Peerless Products Mfg. Corp. had their Champion, there was GLOW, (1965)

Peerless Products Manufacturing Corp. began in 1963, when stakeholders  invested in a laundry detergent technology that led to the creation of its very first brand, GLOW—in 1965--which works with “micro-clean action”. The revolutionary powder detergent guarantees deep-down cleaning of stubborn dirt in clothes, penetrating dirty spots, as active suds take over. No more scrubbing pains—GLOW ads touted.

 That time, the detergent market was saturated with dominant powder brands Tide, and Breeze, and traditional bars Ajax and Wheel. New introductions like Daz and Fab, tried vainly to penetrate the market. Unfortunately, GLOW suffered the same fate, as it could not sustain the kind of push that the multinational companies like P&G PMC and PRC  put behind their brands.

 

It would take 14 years for Peerless to finally come up with a winning laundry brand aptly called Champion, launched in 1977. It would become the primary laundry care banner brand for the company,  paving the way for the launch of detergent powders in the 2000s, and the expansion to dishwashing liquid, fabric conditioners (Calla), and shampoo (Hana). Today, after more than 50 years, Peerless Products Mfg. Corp.  continues to recognize that Filipino consumers only deserve genuine product quality, a promise fulfilled by their products.

 SOURCES:

Peerless background info: https://www.linkedin.com/company/peerless-products-mfg.-corp.

Photos of Champion, Calla, Hana: FB Page.