Thursday, July 9, 2020

286. FRESCO DEODORANT BEAUTY SOAP by Philippine Manufacturing Company, (PMC), 1955


In October 1955, the Philippine Manufacturing Co., , the maker of popular products like Purico, Perla and Star Margarine—introduced a new kind of soap—a deodorant soap with the brand name FRESCO Deodorant Beauty Soap.


Years before, PMC had already launched Camay with resounding success, one of the first beauty soaps in the country. Now it was ready to introduce an innovative soap. FRESCO claims to stop perspiration odor because of a special active ingredient called Arodin, a “wonder deodorant” that neutralized odor-causing bacteria that ordinary soaps can’t remove. 


The pink deodorant beauty soap is recommended for all-over beauty protection, with an alluring fragrance that clings to the skin and fragrance and lasts for hours.  FRESCO Deodorant Beauty Soap costs no more than other leading beauty soaps too.


Despite these wonderful benefits, FRESCO Deodorant Beauty Soap seemed to flouder, as its ads—by 1957—diminished in size and became rather unremarkable. FRESCO lasted for just a few years, and was discontinued before the new 60s decade began.

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