In October 1955, the Philippine Manufacturing Co., , the
maker of popular products like Purico, Perla and Star Margarine—introduced a new
kind of soap—a deodorant soap with the brand name FRESCO Deodorant Beauty Soap.
Years before, PMC had already launched Camay with
resounding success, one of the first beauty soaps in the country. Now it was
ready to introduce an innovative soap. FRESCO claims to stop perspiration odor because
of a special active ingredient called Arodin, a “wonder deodorant” that
neutralized odor-causing bacteria that ordinary soaps can’t remove.
The pink deodorant beauty soap is recommended for
all-over beauty protection, with an alluring fragrance that clings to the skin
and fragrance and lasts for hours. FRESCO
Deodorant Beauty Soap costs no more than other leading beauty soaps too.
Despite these wonderful benefits, FRESCO Deodorant Beauty Soap seemed to flouder, as its ads—by 1957—diminished in size and became rather unremarkable. FRESCO lasted for just a few years, and was discontinued before the new 60s decade began.
Despite these wonderful benefits, FRESCO Deodorant Beauty Soap seemed to flouder, as its ads—by 1957—diminished in size and became rather unremarkable. FRESCO lasted for just a few years, and was discontinued before the new 60s decade began.
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