171. Where Are They Now? THE GUTIERREZ TWINS of Nestlé Twin

In the 80s, Nestlé Philippines has been toying with the idea of coming up with a more affordable milk alternative to uplift the health of Filipino children. In 1986, the fruits of Nestlé’s labor finally culminated in the launch of a revolutionary milk blend that combines powdered filled milk with soya—New! Nestlé TWIN.

The launch ad of Nestlé TWIN harped on its unique,  twin-protein blend—from refreshing milk and nutritious soya. It was also enriched with Vitamin A, D3 and Minerals, thus making it a perfect drink for kids and their families, for all-around good health. What’s more, it was cheaper than real milk brands. Thus,  when Nestlé TWIN was rolled out complete with advertising and marketing, hopes were high for its acceptance and success.

Nestlé TWIN was slow to catch on, but Nestlé Philippines kept the product in the market as it believed in its potential as a milk alternative. Consumer research revealed that its taste was an issue—often described as being bland, and less flavorful than real, dairy milk. A product reformulation was planned, and a more engaging promotional support was initiated.

RICHARD & RAYMOND GUTIERREZ TAKE A BREAK FROM THE SHOOTING OF THE NESTLE TWIN TV AD, to pose with Ace-Saatchi account manager Sandy Espinosa, and creative director Nancy Tizon. Also with the twins is sibling Elvis Gutierrez. Photo courtesy of Nancy Tizon-Truscott. taken in June 1990.

By the beginning of 1990, a newer version of Nestlé TWIN was completed—richer, creamier, “mas malinamnam” . The relaunch advertising was also revamped--the language shifted to Tagalog and English, and for better mass appeal and engagement—two adorable 6-year old twin boys were cast to become Nestlé TWIN endorsers.

It was through Nestlé TWIN’s relaunch advertising that twins Richard and Raymond Gutierrez were thus recognized by the whole Philippines. They had been appearing in several local films since they were 3 when they were discovered for the commercial. The twins hammed it up as they delivered their lines with all their cuteness:

“Ako si Richard!”

“Ako Si Raymond!”

“Meron akong twin.”

“Meron din akong twin.”

“Hindi ikaw!”

“Hindi rin ikaw!”

(Together) “Ang twin ko...New Nestle Twin!”

WATCH THE GUTIERREZ TWINS--Then & Now:

It was at this point that their father, 60s matinee idol, Eddie Gutierrez, takes over to say that: “Paborito taaga ng aking twins ang-- Nestlé TWIN! Masarap na, masustansya pa! Kaya naman, very healthy ang aking twins!”. The commercial ends with a spritely song that repeatedly hailed Nestlé TWIN as “Kakambal sa Paglaki”. Their successful commercial appearance boosted their stock, paving the way for an active showbiz career that continues to this day.

CREDITS:

ADVERTISER: Nestlé Philippines

PRODUCT: Nestlé Twin
PRODUCT MANAGER: Noel Felix

AGENCY: Ace-Saatchi & Saatchi Advertising

CREATIVE DIRECTOR: Jimmy F. Santiago

WRITER: Nancy Tizon

ART DIRECTOR: Bingo Bautista

PRODUCER: Paul Suarez, Carrie Villamor

ACCOUNT: Sandy Espinosa

SOURCES:

Raymond Gutierrez: https://en.wikipedia.org/wiki/Raymond_Gutierrez

Richard Gutierrez https://en.wikipedia.org/wiki/Richard_Gutierrez

From Cuties to hotties RICHARD & RAYMOND GUTIERREZ !!

Uploaded by terdc, June 1, 2017:

https://www.youtube.com/watch?v=G5SR9yPO_OI