1983 was a period of turmoil in the Philippines, marked
by destructive typhoon Bebeng, a major earthquake in Luzon , and the killing of
Marcos opposition leader Ninoy Aquino in August that would catalyze protests
all over the country, culminating in the People Power Revolution.
It was against this uncertain backdrop that
Magnolia launched its MAGNOLIA SORBETES, a line of local flavors that are sure
to please, generously filled with chunky fruit bits, and other tasty ingredients--"punong-puno ng sarap!"
There were four initial flavors—Halo Halo Fiesta, Queso
Rico, Ube Macapuno and Fruit Salad—all familiar favorites, as the product
concept aimed to replicate popular, sought-after “sorbetes” flavors that one could easily pick from a cart from one’s friendly neighborhood sorbetero.
The launch
materials included a full color introductory ad and a jingle-based TV
commercial that featured mouthwatering food and consumption shots, and
employing showbiz personalities like Toby Alejar, actor/model Marty Merino and
dancer Ida Ramos.
WATCH MAGNOLIA SORBETES TV AD HERE:
In 1996, SMC went into joint venture with Nestle that
resulted in the Magnolia-Nestle Corp. Two years later, SMC withdrew but Nestle
continued producing ice cream under the
Sorbetes name. In 2004, after a 10-year absence, Magnolia Ice Cream returned to
the market with its classic ice cream products. Magnolia Sorbetes was promoted by its food supplier arm (Great Food Solutions) but its present website no longer lists the
Sorbetes brand in its product portfolio.
SOURCES:
Magnolia Sorbetes picture inset:
Magnolia Sorbetes TV Ad: uploaded by Marty Merino, 9 Oct. 2007: https://www.youtube.com/watch?v=51VBV-LvMeA
No comments:
Post a Comment