Wednesday, December 30, 2015


Who doesn't know COCOA RICOA? To a child growing up in the 60s, Cocoa Ricoa was the closest one could get to the original native Tsokolate de Batirol--only this one could be fixed in an instant. The taste may still be far off from the richer hand-whipped tsokolate made from real Spanish chocolate blocks, but at least one could have this cocoa drink every day! In fact, as this 50 year-old ad suggests, Cocoa Ricoa is perfect for the customary Media Noche to drive away the cold of the New Year's Eve!

COCOA RICOA, Xmas Recipe Ad, 1961

Cocoa Ricoa was a product of the Philippine Food Industries, Inc. which began operations in October 1956. It is credited for being the first entity in the Philippines to venture into cocoa and chocolate processing from its plant located at EDSA, Mandaluyong City. Today, it is part of the Commonwealth Foods conglomerate and continues to produce various cocoa and confectionery products under the umbrella brand name RICOA. 

May all your Media Noches be as heartwarming as a cup of Cocoa Ricoa!

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