BRIGHTENING YOUR HOMES WITH NATIVITY STATUETTES, Print Ad, 1978
In 1978, a consortium of products--LADY'S CHOICE (juices, spreads, pickles, dressings), KNORR (bouillons, seasonings), ALSA (gelatines, custards, desserts), and ROYAL (pasta, noodles) came up with a holiday collectible promo, where one could assemble a set of plastic Nativity Statuettes for a Christmas Belen. The Nativity figures--15 in all-- are packed FREE with every purchase of the participating products, a fitting Christmas decor for your home. The completed set includes figures of the Holy Family, 3 Kings, Shepherds, Animals and an Angel. Seek--and you shall find the spirit of Christmas in these handsome Nativity Statuettes!
The most successful local skin ointment in history was
formulated in the 1930s by Dr. Lorenzo C. Reyes (b.?/d. 1985) and mixed by his
chemist brother, Manuel, at his Locre Laboratorio in San Lazaro, Manila. The
name of KATIALIS topical ointment was
coined from “KATI” (itch) and “ALIS” (go away), and was widely marketed as an
effective solution to skin diseases such as “tagihawat, anan, anghit, buni,
alipunga, bungang araw, bulutong tubig, balakubak, sunog sa araw, masamang
butlig, ulsera, sugat, pekas, galis, pigsa, butlig pagkatapos mag-ahit, sigid
ng lamok, surot at iba pang maliit na hayop”.
KATIALIS was also famous for its whimsical ads featuring biblical, mythical and symbolic characters drawn by the best illustrators of the times. One holiday ad in 1948 shows kneeling Filipinos in national costumes bearing gifts of wealth, power (represented by two men offering a crown, scepter and jewelry) on one side. On the oppoiste side, a native maiden presents a giant jar of KATIALIS, for the health and beauty of a lady on a throne, representing the product's customer perhaps--and flanked by pages holding fans. The illustrated tableau is surmounted by the greeting "MERRY CHRISTMAS AND A PROSPEROUS NEW YEAR".
After 76 years, the message still rings true, so we take time to wish you the same, for this Christmas of 2024, and for the New Year ahead!
Established on 27 September 1912 under Commonwealth Act
2039, the Manila Gas Corporation(MGC) was a gas company tasked to produce,
buy, sell, and distribute gas, coke, tar pit, and other residual products in
Manila. MGC regularly promoted its services and products via print advertising,
especially in the 60s decade. During the holidays, the Manila Gas Corp. sends out its holiday greetings to its patrons via full color Christmas ads, just like this “Manger”
ad, from 1967.
CURITAS, the classic bandage strip that rivalled
Johnson & Johnson’s Band-Aid Brand Plastic Strip was a product of Bauer
& Black, Inc. ( founded 1893) by Louis Bauer, Alexander Bauer, Gustav
T. Bauer, and Stephen H. Black in Chicago, Illinois. It manufactured dressings,
porous plasters, suspensories, chest protectors and other surgical appliances.
In 1901, it opened a New York branch downtown on Gold St. around 1901
It was acquired by the Kendall Company in 1928
which marketed the plaster products under the brand “Curity”. When the adhesive strips were introduced in the
Philippines in the 1960s, the brand name was Hispanized into CURITAS.
This is not to be confused with a plaster strips of the same name manufactured
in 1922 by the German company, Beiersdorf AG.
Main Competitor: J&J Band Aid Brand, 1964
CURITAS gained a measure of popularity in the Philippines,
becoming almost a generic brand name for adhesive strips—until J&J
Band-Aid Brand outpromoted and outvoiced it in the market. Now Band-Aid
has became the catch-all term for small adhesive-back strip bandages.
CURITAS, now a Beiderstorf AG brand,
Since 2009, Bauer & Black has been a division
of the 3M Company. Beidersdorf has since used the CURITAS brand
name to this day, selling all sorts of adhesive strips, catering to the large
Spanish and Latin American market.
Christmas
is just around the corner, and REYNOLDS Wrap Aluminum Foil is another of those
staple products to preserve your holiday eatings! The product has been around
for quite awhile, launched in 1947, by
the company Reynolds Metals,
which pioneered the development of aluminum sidings.
It
was created by Richard S.
Reynolds, nephew of
tobacco king R. J. Reynolds. He developed a thin, sheets of foil that
were better and more durable than paper-backed foil, that were perfect for the
cooking process like grilling. Thus, the
REYNOLDS Wrap Aluminum Foil was born, and the name has become a generic
term to Filipinos for aluminum wrappers.
But with
its malleability and silvery sheen, REYNOLDS Wrap can also be used for creative
holiday decorating, as this 1974 print ad shows. Take a tip from these Christmas
trimming ideas for your home from REYNOLDS--where new ideas take shape!
One of the leading beauty soaps for many decades in the
country since the 1950s was LUX. LUX was launched way back in the U.S. in 1923
by the Lever Bros, (Unilever), that aimed to develop a richly-scented soap with
an affordable cost. LUX was the result, sold at 10 cents when introduced. Its
early advertising proudly stated that it was ‘made like the expensive French
soaps’, offering a luxurious experience.
LUX’s ad agency sent complimentary samples to 425 Hollywood
actresses and majority of them were won over by the exquisite scent, thus
earning their endorsement, and starting the claim that 9 out of ten Hollywood
stars used LUX. Actresses like Ava Gardner, Marilyn Monroe, Elizabeth Taylor
and Audrey Hepburn became the faces of LUX, and the same formula was used and
cascaded worldwide, including the Philippines.
The localized campaign of LUX in the Philippines began in
the late 1950s, but the idea of a series began in the mid 1960s, and the ads
from that era are featured here, created by J. Walter Thompsosn (Phils)., with
the country’s famously beautiful actresses as celebrity endorsers.
2 BOWLS AND A MARBLE. Photoboard of the "I Can Serve" TVC, July 1922
Kara Magsanoc-Alikpala, a breast cancer survivor, is the
Founder and President of I Can Serve Foundation Inc. (ICS)Its mission is to arm women with breast care
health and breast cancer information so they can make informed decisions about
their health. It also provides access to special services that will help the
breast cancer survivor recover and heal more effectively.
Jimenez D’Arcy (the future PublicisJimenez Basic) partnered
with her foundation, to create its promotional materials for its programs, pro
bono. PJB Co-CEO Ramon Jimenez Jr. (+), who was a close relative of Kara (her
mother Letty Jimenez-Magsanoc was a cousin), would assign ICS projects to all his
creative teams so they would get a chance to work with “more creative clients”—as
Alikpala was cut from the same creative cloth—she was also a broadcast
journalist, documentarian, producer, and foreign media correspondent.
Some of the promotional materials done by Jimenez D'Arcy for ICS
In July 2002, ICS rolled out its breast cancer education
program with a low budget, 15 sec. commercial conceived by the creative team of
Jenny Lao and Raoul Panes.
WATCH "I CAN SERVE" BOWLS TVC HERE:
The short but stunning commercial entitled “Bowls”, used
a simple parallelism story to send its important message: To have your breasts
checked so you can stop guessing stop
guessing and worrying about cancer. The spot won an ‘Ad of the Month’ citation
and was entered in international ad competitions and showcases worldwide. The Creative Team went on to achieve bigger
things: Jenny Lao, now married her cinematographer Jessie Pastor, became a sought
after film director for commercials, while Raoul Panes went on to become the
Chief Creative Office or Publicis Groupe-Leo Burnett).
