527. A Free Christmas Gift from PURICO--BEAUTIFUL 3-DIMENSION BELEN! Promo Ad, 1953

PURICO was the very first product manufactured by Philippine Manufacturing Company (PMC), which was later bought by Procter & Gamble. Purico , a cooking-frying-baking lard, came out in 1919 and was promoted extensively though field marketing, advertising and sales promotions.

For Christmas 1953, Purico offered a full-color 3-dimensional cardboard Belen (nativity scene)  that one can have by presenting a boxtop flap plus 10 centavos. The pop-out belen set features cut-out figures and scenery-- "amazingly lifelike!", as the ad proclaimed.

An actual example of the giveaway Nativity set is shown below, plus he complete advertising copy that details the mechancis on how to get the Christmas cardboard Belen free.

YOUR FREE XMAS GIFT FROM PURICO!

BEAUTIFUL 3-DIMENSION BELEN—IN BRILLIANT Full COLOR

 Perfect Christmas touch in your home! Heavy cardboard BELEN with cut-out figures and scenery. Just open and spread up. Amazingly life-like! But remember, only requests by mail will be answered.

For each Belen you want, send One (1) boxtop with flap from any size Purico carton and 10 centavos.. You will get you Belen by return mail. Send for as many as you like but be sure to enclose 1 Purico box-top with flap AND 10 centavos for EACH Belen you want.

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If the coupon in this advertisement is already usedm  just print your name, aand address on the Purico box-top you send. Add the name of this magazine and the date at the top of the page. Send 10 c with each box-top for each Belen you want.

Don’t delay! Offer ends December 15!