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| Made for Little Accidents: CURITAS Print Ad, 1964 |
CURITAS, the classic bandage strip that rivalled
Johnson & Johnson’s Band-Aid Brand Plastic Strip was a product of Bauer
& Black, Inc. ( founded 1893) by Louis Bauer, Alexander Bauer, Gustav
T. Bauer, and Stephen H. Black in Chicago, Illinois. It manufactured dressings,
porous plasters, suspensories, chest protectors and other surgical appliances.
In 1901, it opened a New York branch downtown on Gold St. around 1901
It was acquired by the Kendall Company in 1928 which marketed the plaster products under the brand “Curity”. When the adhesive strips were introduced in the Philippines in the 1960s, the brand name was Hispanized into CURITAS. This is not to be confused with a plaster strips of the same name manufactured in 1922 by the German company, Beiersdorf AG.
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| Main Competitor: J&J Band Aid Brand, 1964 |
CURITAS gained a measure of popularity in the Philippines, becoming almost a generic brand name for adhesive strips—until J&J Band-Aid Brand outpromoted and outvoiced it in the market. Now Band-Aid has became the catch-all term for small adhesive-back strip bandages.
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| CURITAS, now a Beiderstorf AG brand, |
Since 2009, Bauer & Black has been a division
of the 3M Company. Beidersdorf has since used the CURITAS brand
name to this day, selling all sorts of adhesive strips, catering to the large
Spanish and Latin American market.
Black & Bauer: Historywiki, https://rpwrhs.org/w/index.php?title=Bauer_%26_Black
Beidersdorf Wikipedia: https://en.wikipedia.org/wiki/Beiersdorf