492. Christmas Décor Ideas from REYNOLDS ALUMINUM WRAP, 1974

REYNOLDS BRIGHT IDEAS, Print Ad, 1974

Christmas is just around the corner, and REYNOLDS  Wrap Aluminum Foil is another of those staple products to preserve your holiday eatings! The product has been around for quite awhile, launched in 1947, by  the company  Reynolds Metals, which pioneered the development of aluminum sidings. 

It was created by Richard S. Reynolds, nephew of tobacco king R. J. Reynolds. He developed a thin, sheets of foil that were better and more durable than paper-backed foil, that were perfect for the cooking process like grilling. Thus,  the REYNOLDS  Wrap Aluminum Foil  was born, and the name has become a generic term to Filipinos for aluminum wrappers.

But with its malleability and silvery sheen, REYNOLDS Wrap can also be used for creative holiday decorating, as this 1974 print ad shows. Take a tip from these Christmas trimming ideas for your home from REYNOLDS--where new ideas take shape!

491. THE LADIES OF LUX, 1965-1969

SUSAN ROCES, LUX LADY 1965

One of the leading beauty soaps for many decades in the country since the 1950s was LUX. LUX was launched way back in the U.S. in 1923 by the Lever Bros, (Unilever), that aimed to develop a richly-scented soap with an affordable cost. LUX was the result, sold at 10 cents when introduced. Its early advertising proudly stated that it was ‘made like the expensive French soaps’, offering a luxurious experience.

LUX’s ad agency sent complimentary samples to 425 Hollywood actresses and majority of them were won over by the exquisite scent, thus earning their endorsement, and starting the claim that 9 out of ten Hollywood stars used LUX. Actresses like Ava Gardner, Marilyn Monroe, Elizabeth Taylor and Audrey Hepburn became the faces of LUX, and the same formula was used and cascaded worldwide, including the Philippines.

 The localized campaign of LUX in the Philippines began in the late 1950s, but the idea of a series began in the mid 1960s, and the ads from that era are featured here, created by J. Walter Thompsosn (Phils)., with the country’s famously beautiful actresses as celebrity endorsers.

DAISY ROMUALDEZ, LUX LADY 1965

MARLENE DAUDEN, LUX LADY, 1965

LIBERTY ILAGAN, LUX LADY, 1965

MAGGIE DE LA RIVA, LUX LADY, 1966

JOSEPHINE ESTRADA, LUX LADY 1967

ROSEMARIE SONORA, LUX LADY 1968

AMALIA FUENTES, LUX LADY, 1969