|MONGOL PRINT AD, 1964|
Nowhere in the world is the MONGOL more popular than in the Philippines—where the name has become synonymous with “pencils”. MONGOL was a creation of John Eberhard Faber (b. 6 Dec. 1822/ d. 2 Mar. 1879), a German-American who founded a pencil manufacturing company in new York in 1861.
In the Philippines, it was introduced before World War II by American Rolland E. Thompson, who brought the pencils in their trademark woodcases through his Rennolds Enterprises Inc., a Philippine corporation that was working in tandem with H.G. Henares & Sons, Incorporated.
In 1963, 1963, H.G. Henares & Sons, Inc. formed a new company Amalgamated Specialties Corporation (AMSPEC). Resultantly, everything within the manufacturing facilities formerly owned by H.G. Henares & Sons, Inc. for the making of the woodcase "MONGOL" pencil were transferred to AMSPEC, which, thereafter, was acquired by Rolland E.Thompson, his family and other local investors.
In the years that followed, AMSPEC spent considerable amount in advertising and promoting its MONGOL Pencils, enabling it to gain market leadership. The MONGOL Pencil business flourished (MONGOL No. 2 was favored) and the mark "MONGOL" through time was associated by the purchasing public with AMSPEC as the source and origin of high quality pencils.
AMSPEC rose to become as a leading manufacturer and distributor of the best quality and user-safe school & office supplies to the Filipino market such as Crayola, Li’l Hands, Jumbo Pencils, Magic Touch, Touch and Go, Gold Medal and Old Town carbon paper.
|MONGOL PRINT AD, 1965|
For many years, AMSPEC was the authorized producer of MONGOL, under license by Eberhardt Faber U.S., in the Philippine market, then later acquired by Faber-Castell USA. MONGOL was also licensed to Eberhardt Faber de Venezuela for that market, which was sold separately to Newell.
Faber-Castell USA was next sold to Newell (Sanford). This license to AMSPEC continued, but Newell ended this agreement around 2008, after the principal owner and CEO of AMSPEC passed away.
AMSPEC ceased MONGOL production, but the brand didn’t disappear –a new supplier, Star Paper Corp. began distributing Venezuelan –made MONGOLs in the country. One of MONGOL’S distinctive limited edition product was the “iamninoy iamcory” MONGOL Pencils. AMSPEC, on the other hand, began making pencils under the brand name “T- Pencil”.
MONGOL Pencils continue to be popular in the Philippines and are highly regarded as part of the early education of Filipinos. In fact, stamp showing a MONGOL pencil, was issued by the Philippine Postal Corp. to mark the brand’s 50th year in the Philippines.
There are so many imitators of MONGOL today, leading Berol Corp., a wholly owned company of Newell Rubbermaid, the trademark owner of MONGOL, to warn the public of fake MONGOL Pencils flooding the country. But to Pinoys, one thing is clear—it ain’t a pencil, if it ain’t a MONGOL!
Just When Was the Mongol Introduced: https://contrapuntalism.blog/2015/01/23/just-when-was-the-mongol-introduced/