|Get your Drive and Energy from STAR, 1960|
STAR MARGARINE was first produced by the Philippine Manufacturing Co. in 1931, and 4 years later Procter & Gamble of Cincinnati acquired PMC. STAR already had a local following by then, but P&G was determined to market the brand better in its communication of real consumer benefits.
Before STAR MARGARINE would find lasting fame and success for its “Iba na’ng Matangkad” ad campaign, brand marketing toyed with many selling propositions—from the product being a beri-beri fighter in 1951 (STAR had Vitamin B1), a vitamin-rich cooking aid, to a flavorsome, nutritious spread (“STARS for Flavor” was the slogan).
In 1960, STAR MARGARINE continued to be sold for its value-for-money health benefits, dimensionalized as giving your body “drive and energy” , at a little cost. A tablespoon of STAR, the ad claims, has energy-giving value that is equivalent to a glass of milk, two eggs, and a slice of beef. A series of 3 print ads ran in color on leading weekend magazines, as shown here.
|STAR,"Basketball" version, 1960|