|MARGIE MORAN and the secret of her Miss Universe skin. Print ad, 1978.|
It’s Miss Universe season once again, and while the beauties in Bangkok are deep into their activities, we recall our country’s 2nd Miss Universe winner, Maria Margarita 'Margie' Roxas Moran, who won her title in Athens, Greece in 1973, and which paved the way for a short showbiz career.
After her reign, Moran was wooed by producers and appeared in a movie, “Oh, Margie Oh!’ , with leading man Victor Laurel, but which unfortunately was panned by critics and bombed at the box office.
Moran also had a brief stint in advertising as a commercial model post-Miss Universe, but surprisingly, they were few and far between. She did at least one Magnolia Yoghourt print ad in 1974, and would do a campaign for Johnson’s BABY OIL, in 1978, which rendered her more visible to a wider Filipino audience.
The TVC starts with the premise that a beauty queen uses so many products for her beauty rituals. Moran reveals she only needs Johnson’s BABY OIL to remove make-up, moisturize and keep her beauty queen skin aglow. The campaign created by Ace-Compton (now Ace-Saatchi & Saatchi) Advertising Inc., was launched in 1978.
Moran was married to Cong. Tony R. Floirendo, Jr. of Davao Del Norte, with whom she has 2 daughters, Monica Danielle and Gabrielle Antoinette. She served as president of Ballet Philippines, and is currently the chairperson of the Cultural Center of the Philippines.
AGENCY: Ace-Compton Advertising Agency, Inc.
CLIENT: Johnson & Johnsson Phils.Inc.
CREATIVE DIRECTOR: Gryk Ortaleza
COPYWRITER” Mimit Zialcita
PRODUCER: Dante Datu
CASTER: Sally Dumaup
HEAD OF BROADCAST: Jules Baldemor