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| LILY'S PEANUT BUTTER Magazine Ad, 1989-90 |
The beginnings of
Lily’s Peanut Butter began in
1950, when the first natural peanut butter was produced in the country. It was
not until more than 2 decades later that, in 1972, home-made brand was fully
commercialized with the founding of the
Newborn Food Products , Inc. to
raise the quality of the product.
In 1998,
Arch. Ramon T. Pua was name
President
and CEO of Newborn Food Products, Inc., and under his term, the
distribution system was improved, the management and organizational structure
of the company was strengthened, and new product line were introduced like
Coco
Jam and
Jelly Gem Ice Pops.
The company celebrated its 50th year in 2000
by advancing its vitamin A advocacy program and introducing product innovations:
the launch of the new 20g. peanut butter sulit pack (2007) and
new variant Chocolate-Peanut Butter
in new PET bottle packaging (2008).
More line extensions followed like the first ever healthy
variant—Lily’s Peanut Butter Lite, made from real peanuts and stevia extract.
Another is Lily’s Crunchy Peanut Butter, with cracklin’ real peanut bits.
Rounding out the Lily’s line is Lily’s Choco Almond Spread, made with
real tablea and roasted almonds. The brand became more visible when it employed young hearthrob Daniel Padilla as its celebrity endorsers.
After 70 years, Lily’s Peanut Butter
has become part of the Filipino snacking tradition, with a trusted quality that
continues to grow strong with every passing year.
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| LILY'S PEANUT BUTTER PRODUCT LINE, Source: Lily's FB Page |
SOURCES:
History - Lily's Peanut
Butter: Weebly, https://mylilysofficial.weebly.com › history
Lily's Company AVP screen grab, 2019
Lily’s Peanut Butter: From
savory dishes to desserts, posted 19 Sep. 2013. https://enjoyingwonderfulworld.blogspot.com/2013/09/lilys-peanut-butter-from-savory-dishes.html
dwad
ReplyDeletelily's
ReplyDeleteHAPPY 74TH YEARS🤑🤑🤑🤑
ReplyDeleteHindi pa ako nakakakita ng choco almond spread na Lily's.
ReplyDelete