At the 1994 Creative Guild Ad of the Year, Craftsmanship Awards
for Print Ads were given for Photography and Art Direction . At the event held
on 6 April 1995, Louie’s Cinema, Mile Long Makati, Manila, Cinderella’s “Clothes
to You” print ad won for Best Art Direction-- a stunning white space ad showing
two intertwined hangers to form a heart, supported by a reworked copy based on
the song “Close to You”. Simple, single visual
ads like this, became a trademark for a new powerhouse agency known as Jimenez/D’Arcy,
Masius, Benton & Bowles (or Jimenez/ DMB&B), founded by the late
advertising maverick couple, Ramon “MonJ” and Annabelle “Abby” Jimenez.
AGENCY: JIMENEZ/ DMB&B
ART DIRECTOR: DON SEVILLA III
ADVERTISER: CINDERELLA MARKETING CORP.
PRODUCT: CINDERELLA DEPARTMENT STORES
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