At one point in our media history, the Philippine comic
book—or “komiks”—was one of the most popular printed entertainment for many
Filipinos. Ever since Liwayway Magazine came out with serialized comic strips
done by early cartoonists like Kenkoy creator Tony Velasquez and Romualdo
Ramos, ‘komiks’ became even more popular when they came out in book forms, for
sale or rent in neighborhood stores.
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| AJI-NO-MOTO PRINT AD, 1989 |
Like the radio, komiks became influential media forms.
Mars Ravelo’s komiks characters—like Darna, Captain Barbell, and Bondying---made
their transition from the page to the silver screen (and later, TV) successfully.
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| ASTRING-O-SOL PRINT AD, 1957 |
The 50s-60s were considered the golden age of komiks and the
comic strip format was soon employed by advertising agencies to push products
and services. After all, the strip form made for easier storytelling, as the
reader can follow the narrative at his own pace, just by referring to the drawings
and reading the script on the speech bubble.
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| CAFIASPIRINA PRINT AD, 1954 |
On this page are examples of print ads in the komiks
format, from as early as 1929 to 1990.
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| FLETCHER'S CASTORIA AD, featuring Kenkoy, 1955 |
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| COLGATE AD, 1929 |
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| DERMALIN OINTMENT AD, 1990 |
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| TIDE COLOR AD, 1966 |
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| VASELINE, "Bing and Bong" AD, 1955 |
SOURCE: Philippne Comics, wikipedia,com
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