ALKA-SELTZER, 1956 PHILIPPINE AD. |
The most well-known
effervescent antacid and pain reliever in the 50s—ALKA SELTZER—became available in the Philippines as an imported
product in the late 1920s, but it was only around 1951 that it was actively promoted. Made by Dr. Miles Medicine Co. of Indiana, U.S. in
1931, ALKA-SELTZER had 3 active
ingredients—aspirin (for fever and pain), sodium bicarbonate (antacid) and
citric acid (for effervescence)
When advertised, ALKA-SELTZER
was indicated for the relief of headache, fever and pain, acid stomach,
indigestions and hangovers. It was one of the most advertised products in the
world, and its commercials were among the most popular.
Speedy, created in 1951
as the product mascot, was also one of the most recognized advertising
character in history, and was extensively used in magazine ads that saw print
in the Philippines,
The memorable "Plop, plop, fizz, fizz" ad
campaign made its appearance in the Philippines featuring the animate mascot
and a hit jingle.
It was conceptualized by Paul Margulies, a Madison Avenue
creative executive, and father of actress Julianna Margulies. The vintage 60s
ad showed 2 ALKA-SELTZER tablets
dropping into a glass of water instead of the usual one, which caused sales to
double. In 1976, the campaign was
successfully revived, with jingle sung by Speedy.
WATCH THE ALKA-SELTZER TV AD HERE:
published by Steve Stout, 23 Apr. 2007
By the time Miles Laboratories was bought by Bayer in
1979, ALKA-SELTZER had disappeared
from botica shelves, It is now only available as an imported product, which one
can now order online.
Alka-Seltzer Just a reliefe Away, pinterest.com
Alka-Seltzer, https://en.wikipedia.org/wiki/Alka-Seltzer
Wooow! this medicine is really good for those who are alcoholics and smoking :D Sakit.info
ReplyDeleteGood Day Mr. Castro, I love advertising hence my interest in your blogs...I was wondering if you also have the ads for Jag Jeans from before 2000, especially the commercial...would it be possible to get a copy if you do?
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