219.Over 20 Glasses of SUNQUICK, Print Ads 1970-71

PICK A QUICK! Sunquick Orange Concentrate Intro Ad,1970

The refreshingly different orange drink that made waves in the Philippines in 1970 was developed by Danish brothers Jep and Flemming Petersen. They succeeded perfecting a process of concentrating real orange juice  and produced a juice drink first launched in the United Kingdom in 1966 as SUNQUICK Orange Concentrate.

Needless to say, SUNQUICK became an incredible success, and the company began advertising in 1968, that propelled the product to eve greater heights. It became an international brand as SUNQUICK in Europe, the Middle East, and Asia—including the Philippines in 1970.

SUNQUICK Orange Concentrate was bottled locally by Marina Sales, Inc. in Mandaluyong, a distribution company that has been in business since 1954.

When it was launched in the Philippines through print and TV advertising, it created by a buzz because of its concentrate form. One need only to add water to make an orange drink that has 5 times more orange juice than ordinary fruit drinks in the market. At that time, only Julep and Sunkist were the only other available orange juice choices.

VALUE-FOR MONEY SUNQUICK MAGAZINE ADS. 1970

The initial interest in SUNQUICK Orange Concentrate was dampened by the perception that it was too expensive for a bottled product. Also, the use of concentrate was largely unknown. So, SUNQUICK embarked on an aggressive value-for-money campaign. One small bottle of SUNQUICK, the ad message conveyed,  could actually make 20 glasses of orange juice drinks!

LISTEN TO THE 1970 SUNQUICK JINGLE 

as sung by The Ambivalent Crowd

A TV commercial was the vehicle for SUNQUICK’s value-for-money message that featured the young, talented members of the Ambivalent Crowd that included Pol Enriquez, Celeste Legaspi, Cynthia Patag, Gigi Escalante, Mae Cendana, Pinky Marquez and Berg Villapando , among others. The much-sought after singing group had Willy B. Cruz as musical director.

REPRICED VALUE-FOR MONEY AD. The original 17 centavos per glass
has risen to 23 centavos due to inflation in 1971.

The Ambivalent Crowd were shown frolicking in what looked like a garden setting, as they sang the memorable “Over 20 Glasses of SUNQUICK” jingle that was specially composed by Jose Mari Chan.

SUNQUICK 1971  MAGAZINE AD

Decades later, SUNQUICK is one of the world’s most popular concentrates, present in over 70 markets. Though no longer active in traditional advertising. its business continues in the Philippines, under  SUNQUICK Philippines, finally established in 2012.

1970 SUNQUICK FLAVORS: Orange, Lemon, Mandarin Orange, Grapefruit

Other than the flagship brand, SUNQUICK, its line has expanded to include Lemon, Mango, Pink Guava & Strawberry, Mandarin, Blackcurrant, Ice Tea Lemon and Tropical flavors—perfect summer refreshment for the family! 

2019 SUNQUICK FLAVORS. Share the Joy of 8 Flavors!

These are supported through merchandising, sales and online promotions. Concentrating on great taste for many years now, SUNQUICK has truly succeeded in its mission embodied by its new slogan: “Share the Joy!”

SOURCES:

Sunquick Philippines FB page

Sunquick History: https://www.sunquick.com/

Marina Sales Inc., http://www.jobscity.net/pls/jobs/companyprofile?comid=Y1fcq