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| MY FLAIR LADY.16 yr. old Carmi Martin as an unknown ad model. |
Carmita “Carmi” Martin, (b. 7 Aug. 1963) entered showbiz
through the modeling route. Before she made a splash in a Dolphy movie, Carmi was auditioning for modeling jobs, and
one of her early ads was for FLAIR Shampoo, a product of Cromwell Commercial
Co., which used to manufacture the highly popular Glo-Co brand of cosmetic and personal products
in the 1950s.
FLAIR Shampoo was available in 3 variants—Lanolin Glow
for normal hair, Protein Rich for dry and damaged hair, and Lemon Fresh for oil
hair. Carmi was just 16 when she appeared as the anonymous model for FLAIR
Shampoo, which proved to be a short-lived brand.
For Carmi, however, her rise to stardom was just about to
start. In fact, just a year after, she was cast in the blockbuster movie, “Dolphy’s
Angels” , along with Liz Alindogan, Anna Marie Gutierrez and Yehlen Catral. More
movies with the Comedy King followe after: “Stariray”, “The Quick Brown Fox”, “John
En Marsha”, “Dancing Master”, “Dino Dinero”, and Dobol Trobol (her last movie
with Dolphy, 2008).
Carmi also was to become the leading lady of action
stars--Fernando Poe, Jr., Lito Lapid, to name a few. Her comedic talents showed
when she was paired with Chiquito, Jimmy Santos, Redford White, and the popular
triumvirate Tito Sotto, Vic Sotto, and Joey de Leon
By the mid 1980s, Carmi was a top sexy star, starring in
hit TV series like Chicks to Chicks (1984), That’s Entertainment (1987) and
hosting her own show with Roderick Paulate, “Tonight with Dick and Carmi”
(1988-91). She went on to make notable films such as “Cain At Abel”, “Bagong
Hari”, “Bayan Ko: Kapit Sa Patalim”, “Hot Property” and her comedy hit “Working
Girls”.
Of course, as a certified star, Carmi’s modeling services
were now eagerly sought by more high-profile, and better-known brands. At the
height of her career, she bagged a plum
endorsement deal sought-after by many commercial celebrities—Carmi was chosen to be the WHITE
CASTLE Whiskey Girl.
SOURCES:
wikipedia: https://en.wikipedia.org/wiki/Carmi_Martin
Photo: pep.ph: https://www.pep.ph/lifestyle/photos/9673/would-you-believe-these-stars-are-in-their-50s
1987
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