156. Happy Easter from PURICO, 1953

Procter and Gamble PMC’s leading cooking product, PURICO, was a highly advertised and promoted brand during its heyday. For its 1953 Holy Week offering, PURICO gave away 2 religious pictures of The Last Supper (14 x12 in.) and The Resurrection (9 x 12 in.). To get these, one had to mail a letter addressed to PURICO’s post office box, enclosed with a filled-out  magazine coupon,  2 PURICO boxtops with flaps, and 10 centavos. The pictures were mailed back by PURICO, for framing by the happy customer, to be reflected upon on Easter!