 |
| MAGGI RICH MAMI NOODLES "Woman in a Shoe" PRINT AD, 1989 |
One such notable tri-media campaign was inspired by a nursery rhyme “Old Woman Who Lived in a Shoe”, that originally talked about an old mother’s dilemma over her many children.
WATCH THE MAGGI RCH MAMI NOODLES "Nursery Rhyme" TVC HERE:
Source: Youtube Video uploaded by AlanChan80
The popular Mother Goose rhyme was given a new spin, in which the many versions of MAGGI RICH MAMI NOODLES were presented as the perfect answers to satisfying a large brood. The copy retained the rhyme format, but rewritten this way:
“There was a woman who lived in a shoe
She had so many children, and she knew what to do
She
gave them some MAGGI RICH MAMI NOODLES
Rich delicious
noodles, in rich flavorful soup
Steaming
hit and hearty, to the delight of the whole group
“Tasty Chicken!” “Real Beefy!”
“Zesty
Chicken Asado!” “Spicy Curry!”
“Mmm,
love ‘em, mom!”, they said,
And
she kissed them all soundly, and sent them to bed".
The
sales promotion component of this campaign was a giveaway activity book, MAGGI
RICH MAMI NOODLES Nursery Rhyme Games, that contained coloring pages, dot-to-dot,
puzzles and games.
CREDITS:
Advertiser: Nestlé MAGGI
Agency: Ace-Saatchi
& Saatchi Advertising
Creative
Director: Cid V. Reyes
Copywriter: Isabel Beltran / Art Director: Bingo Bautista
SOURCES
1990
ReplyDelete