411. CHEEZ WHIZ by Kraft Foods: Spreading Cheese, Spreading Smiles, since 1967.

TASTE THE CHEEZ WHIZ DIFFERENCE, 1968

Kraft Foods Inc. (founded in 1923) introduced CHEEZ WHIZ as one of its first products way back in 1967. It was an easy, quick, and convenient way to make cheese sandwiches as the processed cheese spread so easily!

Processed cheese foods actually contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan, and owes its tangy flavor from additional ingredients. Annatto is used for coloring. Credit goes to food scientist Edwin Traisman (1915–2007) and his team which developed the product and which Kraft launched in several U.S. states in late 1952.

SPREAD SMILES, Cheez Whiz Ad, 1975

It took 15 years for CHEEZ WHIZ to be made available in the Philippines, but once it was launched, it became a much loved cheese spread—the only one in the country—and steadily built a loyal patronage among cheese snack lovers. 

The orange-yellow creamy cheese was packaged in reusable glass bottles, and  found other various usages in Filipino households. CHEEZ WHIZ was used as sauce for macaroni and spaghetti, for hotdog bun sandwiches and as taco and corn chip dips.

TASTES LIKE NO OTHER, CHEEZ WHIZ Ad, 1981

CHEEZ WHIZ was a constant presence in supermarkets and groceries, and was a staple in a mother’s shopping list. Which is why probably, advertising was sporadic through the decades; it had a dedicated following that the brand needed only a bit of marketing push. It even introduced a variant, CHEEZ WHIZ Pimiento, which contains real pimiento (cherry pepper) bits.

TESSIE TOMAS for CHEEZ WHIZ, Print Ad 1993

In 2012, Kraft Foods Inc. was renamed Mondelez International ( a coined term combining the Latin “mundus”, or world + “delez”, a word derived from “delicious”) . It continuous to be a global company engaged in confectionary, food, beverage and snack business.

 WATCH CHEEZ WHIZ TVC 15  'Hidylin" Here:

Source: DRPS One - PH TV Ad Archive Channel

CHEEZ WHIZ in the Philippines has become more active in the Philippines today, wit regular TV and online advertising, as the product is also available from online shopping platforms. Its current selling message is hinged on the promise of “building strength” through nutritious breakfasts, employing Olympic weightlifting gold medalist. Hidylin Diaz as its brand endorser.

SOURCES:

Cheez Whiz FB Page: https://www.facebook.com/CheezWhizPH/

Cheez Whiz-wikipedia: https://en.wikipedia.org/wiki/Cheez_Whiz

Mondelez website: https://www.mondelezinternational.com/

 Cheez Whiz TVC 2022 15s with Hidilyn Diaz (Philippines), https://www.youtube.com/watch?v=-Qq7CZdY2fs, Uploaded by DRPS One - PH TV Ad Archive Channel