299. THE CHRISTMAS TREE IN PHILIPPINE ADS, 1935-1978
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| FILIPINAS LIFE ASSURANCE COMPANY, 1935 Print Ad |
The Christmas tree--a decorated evergreen tree or an
artificial tree of similar appearance—is an iconic symbol of Christmas. The putting
up of Christmas tree to celebrate Christmas began in Germany when Christian
peasants began bringing in trees trimmed with paper flowers, fruits and tinsel—inside
their homes in the 16th century.
The custom caught on with outside of Germany in the second half of the 19th century, including America, thanks to the German settlers.The first record of one being on display was in the 1830s put up by these new immigrants in Pennsylvania.
The American brought the Christmas tree tradition to the Philippines during their occupation of our islands. By the late 1920s, Filipinos were putting up Christmas trees in their homes, along with the ubiquitous native parol. The tradition became popular among Filipinos, that they localized the holiday tree—using walis tingting or tambo, dried twigs and branches (with added cotton to simulate snow), and even strings!
Like the Parol, the charm of the brightly-lit and
decorated Christmas tree became a design inspiration—integrated in ad layouts,
and appearing on print advertisements during the Christmas season. Here are a
few examples:
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| YCO PAINTS & FLOOR WAX, 1961 |
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| PURICO CHRISTMAS TREE PROMO, 1955 |
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| RADIOWEALTH RADIO-PHONO, 1957 |
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| A COCA-COLA CHRISTMAS, 1958 |
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| RADIOWEALTH TELEVISION SETS, 1961 |
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| COCOA RICOA, 1961 |
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| PHILIPPINE CHARITY SWEEPSTAKES, 1962 |
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| FITA BISCUITS, 1963 |
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| AJINOMOTO CHRISTMAS, 1964 |
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| SHELLANE, 1966 |
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| PHILIPPINE CHARITY SWEEPSTAKES, 1967 |
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| ALEMAR'S YULETIDE DISCOUNT, 1978 |
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| PHILIP MORRIS , 1966 |
If i can just go back through these years as a child.
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