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| SEMEXCO MARKETING CORP. AT ITS PEAK, 1990 |
The Cinderella story of business magnate Alfredo Yao is
one for the books. Left without a father as a child of 13, he managed a stallin
the Bluemntritt, Sta. Cruz area selling all sorts of products. At age 17, he
put up a printing business, Solemar Commercial Printing, with a Php 3000 loan.
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| ZEST-O, THE COMPANY'S BIGGEST SUCCESS, launched 1980 |
As his lot improved, he chanced upon a new concept of affordable
printed packaging in 1979 while on tour in Europe—the doypack format. So, from
printing, he ventured into the juice market with the introduction of his ZEST-O
Juice Drink in 1980, under his SEMEXCO Marketing Corporation.It was packaged in
revolutionary doy pack, that can be filled with liquid or powder on normal
packaging lines, which, while flexible,
can stand alone on store shelves for display.
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| SUN-GLO JUICE DRINKS, 1990 |
ZEST-O expanded into different fruity flavors that became
household brands. ZEST-O’s huge success paved
the way for other products contained in the same breakthrough packaging: juice brands SUN-GLO Juice Drink, BIG 250
Juice Drink, and PLUS! which were exported to China, Korea, and Singapore, parts of America and Europe, TITA FRITA
Tomato and Banana Catsup, BEAM Toothpaste, ONE Ice Tea, and TEKKI YAKI Udon.
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| TITA FRITA Tomato & Banana Catsup, 1990 |
Today, the beverage company Yao founded has been renamed ZEST-O Corporation. . He also ventured into low-cost airline industry, after its alliance with Asian Spirit—thus Air Azia Zest was born, before transitioning to Zest Airways.
SOURCES:
Salvosa, Isabel. How a street vendor grew up to become the Philippines’ Juice King,posted Oct. 4. 2018.https://www.rappler.com/brandrap/finance-and-industries/alfredo-yao-zesto-success-story
Success Story of Alfredo Yao: The Juice King. June 19, 2017https://primer.com.ph/business/2017/06/19/success-story-of-alfredo-yao-the-juice-king/
Wikimedia: AirAsia Zest, https://en.wikipedia.org/wiki/AirAsia_Zest
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