In 1968, the country was introduced to PAPA PACCOLINO a
jolly, portly Italian chef with his trademark mustache. He was the brand
character for a new line of “Real Italian” boxed pasta products for dishes and soups.
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| PAPA PICCOLIMO, 1968 AD |
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| PAPA PICCOLINO NOODLE AD,1968 |
It was by Republic
Flour Mills (now RFM Corporation), which ventured into flour manufacturing in
1957, even though wheat wasn't being grown in the Philippines.
LISTEN TO THE SONG THAT INSPIRED
THE BRAND NAME OF PAPA PICCOLINO
The name PAPA
PACCOLINO was reworked from the title of a 1953 hit song, “Poppa Piccolino", sung by Diana Decker The brand was active throughout the rest of the '60s, its line expanding to
include soup varities and pizzas.
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| PAPA PICCOLINO SPAGHETTI AD, 1972 |
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| PAPA PCCOLINO SPAGHETTI & MACARONI, 1960S, source: Pinterest |
Papa Piccolino appeared practically in all print
materials, but the novelty wore off as the '70s rolled in. PAPA PACCOLINO was
replaced with a real endorser, host-singer Pepe Pimentel, who more or less
exuded the same chirpy, friendly vibe as the cartoon character.
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| PAPA PICCOLINO ENDORSED BY PEPE PIMENTEL, 1973 |
SOURCES:
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