Monday, November 5, 2018

189. The Jingle That You Love to Hate (But Keep on Singing, Anyway!): SUNNY ORANGE, 1984

NEW, IMPROVED SUNNY ORANGE DRINK, 1984 print ad


SUNNY ORANGE juice drink concentrate was introduced in the early 1980s, and everything about it appeared wrong—it came in nondescript bottles that reminded one of chemical bottles in beauty salons. 

We don’t even know the manufacturer, as its early ads did not carry the maker’s name. Its paper label seemed like it was designed by an amateur artist, and the orange color of the juice drink was too bright orange-y to be real. But it was so cheap, and apparently tasted okay (“sweet na sweet”)—so for one brief shining moment in the 80s decade, SUNNY ORANGE had its time.

The product seemed to have enough resources for it to be plugged live in the shows of Master Showman German Moreno who featured unknown, but promising talents. But it was the jingle that ingrained SUNNY ORANGE into our national consciousness, inspite of and despite of its bad lyrics, bad singing, bad phrasing, and bad recording. 

The melody was so simple, even a child can pick it up and sing it in minutes. Then, there was the homespun quality to the way the jingle was sung, complete with the singer’s bad diction (she seemed to have overdubbed the harmony as well to save on cost).

LISTEN TO SUNNY ORANGE JINGLE HERE:

SUNNY ORANGE DRINK is long gone, and only the jingle’s tune remains in the memories of Filipino TV viewers who grew up in the 80s, remembered in the same breadth as “YC Bikini Brief” and “Seiko Wallet”. To rephrase a famous line:  Good melody or bad melody---it still is publicity!

SOURCE:
Sunny Orange – With Lyrics, uploaded by art carr, published Aug. 22, 2010.

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