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| ATE VI FOR ESKINOL. Full Color Print Ad. 1983. |
The widely-popular facial lotion—ESKINOL—was the creation
of Dr. Esperanza Castro-Palting, a pharmacist, who concocted the solution back
in 1945. She launched her ESKINOL MEDICATED FACIAL SOLUTION with 200 bottles, which sold out quickly and
would be one of the most successful anti-pimple products in the history of the Philippine skin care
industry.
ESKINOL to advertise at the start of the 50s decade, with
small, black and White illustrated ads. In the 60s, it began featuring models
in its more polished ads.
Later it introduced more well-known models beginning
with beauty queen Pilar Pilapil in 1968. Thus began the “Eskinol Girl” print ad
series that would include Marianne de la Riva and Tina Revilla.
The most famous Eskinol Girl---due largely to her
memorable TV commercial—was Vilma Santos. Already a teen superstar, Vilma
starred in the ad where she introduced ESKINOL as her “cherished possession”, along
with her acting awards. The TVC was produced by ad agency, J. Romero &
Associates.
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| THAT ESKINOL GIRL, VILMA SANTOS, 1984 |
Her endorsement worked, and soon, the audience would also
make ESKINOL, their “cherished possession”—with the phrase becoming a byword,
and the commercial spoofed in comedy shows.
WATCH ESKINOL" Vilma" 1995 AD HERE:
SOURCES:
Endorsing Eskinol:
Vilmanians all over the world made a habit of using Eskinol on their daily routines and activities. But suddenly stopped when the Star For All Seasons is not the TVC endorser of Eskinol anymore. That is understandable.
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