Wednesday, January 30, 2019

205. Brand Names that Became Everyday Pinoy Words #6: JACUZZI

JACUZZI PUMP AD. 1959. The water pumps were distributed by Shriro Phils. Inc.


In the 70s and 80s, “JACUZZI” became a word associated with the lifestyles of the rich and famous in the Philippines.  To have a hot tub with whirlpool and bubble in one’s spacious bath was a status symbol, and soon, every rich and nouveau riche seemed to want one for their home. 

Soon, the term JACUZZI came to be associated  with hot tubs and whirlpool jetted bath, regardless of the maker.

JACUZZI has a long history that began with a company founded by the Italian Jacuzzi brothers who emigrated to the U.S. Settling in California, they began manufactured  aviation parts like propellers in 1915,  and later, cabin planes. They also toyed with designing water pumps, which they would also manufacture.

Exported worldwide, they became a huge success. These pumps became available in the Philippines by 1959, exclusively distributed by Shriro (Philippines) Inc. 
 
PUMP UP THE VOLUME. Jacuzzi water pump, from "History of Jacuzzi"
The pumps would  further be developed into the hydrotherapy pump in 1956. It was created to ease a family member’s  arthritis pain. The J-300, a portable pump that could be installed in bath tubs, was sold to hospitals and schools. The hydromassage one could get was soothing and relaxing. The next step was to manufacture these for the home, a JACUZZI family spa. The idea took off and the rest is history.  
 
JACUZZI SPA IN A TUB. Courtesy of www.jacuzzi.co.uk
JACUZZI today, is a registered trademark of Jacuzzi Inc. as of September 5, 1978. But the name JACUZZI has stuck;  in the minds of Filipinos—and in many parts of the world— any hot tub with massaging jets of water no matter who the maker is-- is called a JACUZZI!

SOURCES:
History of Jacuzzi:

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